Paid Media Specialist - WFH - Part Time

Scott Shorter Pty Ltd; Brisbane; Remoto; AUD 55.000 - 83.000; Part-time

Vantaggi offerti da questo lavoro

Remote work options

Work from home policy

Descrizione del lavoro

Scott Shorter Pty Ltd is seeking an experienced SEM specialist for a part-time remote role in Australia. You will lead day-to-day management, optimisation and strategic development of paid advertising campaigns across a portfolio of clients, with a focus on Google Ads, Microsoft Ads, and Shopping campaigns.

You’ll analyse performance data, build Looker Studio reports, and clearly communicate strategy and results to clients.

Competenze

• Proven track record managing paid ads campaigns across Google Ads and Microsoft Advertising.
• Ability to interpret performance data and translate into strategy for clients.
• Experience with Shopping campaigns and Merchant Center required.
• Strong landing page understanding and conversion scoring.
• Excellent client-facing communication in plain English.

Mansioni

• Manage Google Ads campaigns including Search, Shopping, and Performance Max.
• Manage Microsoft Advertising (Bing Ads) campaigns.
• Manage and optimise Meta/Facebook Ads where applicable.
• Build and optimise Google Shopping & Merchant Center campaigns.
• Conduct keyword research, bid strategy and CPA/ROAS optimisation.
• Analyse performance and report insights to clients.
• Develop Looker Studio dashboards and client-ready reports.
• Communicate strategy and results to clients clearly.

Conoscenze

Google Ads

Microsoft Advertising

Google Shopping

Google Merchant Center

Meta/Facebook Ads

GA4 / Analytics

Looker Studio / Data Studio

Campaign optimization

Performance tracking

Client communication

Formazione

Experience in SEM management

Strumenti

Looker Studio

GA4

Descrizione del lavoro

We have an excellent opportunity for an experienced SEM specialist!

Part-time (minimum 5 days x 4 hours).

Must be based in Australia.

Remote, Work From Home, WFH, School Hours.

Before you apply, read our work from home policy.

We’re looking for someone who knows paid ads inside and out - someone who can confidently manage and optimise Google Ads and Microsoft Ads campaigns, work with Shopping campaigns, interpret complex performance data, and clearly communicate strategy and results to clients.

About the role

You'll be responsible for the day-to-day management, optimisation and strategic development of paid advertising campaigns across a portfolio of clients. This is not a junior role. You'll need to be analytical, organised, commercially minded and comfortable taking ownership of client campaigns.

Key responsibilities

• Managing Google Ads campaigns across Search, Shopping, Performance Max and other relevant campaign types
• Managing Microsoft Advertising (Bing Ads) campaigns
• Managing and optimising Meta/Facebook Ads where appropriate
• Building and optimising Google Shopping and Merchant Center campaigns
• Keyword research, search term analysis and campaign structuring
• Bid strategy, budget and CPA/ROAS optimisation
• Conversion tracking and troubleshooting
• Analysing campaign performance and identifying opportunities for improvement
• Building and maintaining professional Looker Studio (Google Data Studio) reports and dashboards
• Communicating campaign performance, strategy and recommendations directly with clients

About you

• Strong hands-on experience with Google Ads
• Strong hands-on experience with Microsoft Advertising / Bing Ads
• Strong hands-on experience with Google Shopping
• Strong hands-on experience with Google Merchant Center
• Strong hands-on experience with Meta/Facebook Ads
• Strong hands-on experience with Google Analytics 4
• Strong hands-on experience with Looker Studio / Google Data Studio
• Excellent analytical skills and comfortable investigating why performance has changed, identifying patterns in data, diagnosing problems and making decisions based on evidence
• Client-facing experience and comfortable speaking directly with clients, explaining results and strategy in plain English
• Strong understanding of what makes a good landing page in terms of conversion and quality score optimisation. You will be responsible for creating wireframes from our design and developer to implement
• Excellent time management and attention to detail

About us

Scott Shorter is a specialist search marketing agency focused on advanced SEO, AI visibility and data-driven digital advertising. We’ve been helping businesses grow through search marketing for more than 13 years, working with everyone from ambitious SMEs to some of Australia’s best-known organisations.

We take pride in doing great work and building long-term relationships with our clients, which is reflected in more than 120 five-star reviews. Our clients value the personal touch we bring, along with bespoke solutions, clear communication and a strong focus on measurable results.

We’re a friendly, supportive and hardworking team, and we’re looking for someone who will enjoy being part of it. We value people who are positive, capable and dependable, with a strong work ethic and a genuine team-player attitude. If you take pride in your work, enjoy collaborating with others and want to be part of a team that cares about doing things well, we’d love to hear from you.