Marketing & Communications Business Partner

Western Sydney University; Richmond; Hybrid; AUD 121,000 - 134,000; Full time

Benefits offered by this job

Staff benefits

Onsite parking salary sacrifice

Novated vehicle leasing

Employee Assistance Program

Flu vaccination

Fitness Passport

Private health cover discount

Onsite childcare

Job summary

Western Sydney University seeks a Marketing & Communications Business Partner to lead strategic marketing and recruitment activities across Hawkesbury and Campbelltown campuses. The role requires collaboration with faculty leadership and central marketing teams to plan, deliver, and evaluate undergraduate and postgraduate recruitment targets.

You will drive cohesive campaigns, ensure strong product positioning, and maintain a consistent brand presence across channels, using data-driven insights

Qualifications

• Plan and evaluate undergraduate and postgraduate recruitment activity against intake targets.
• Lead marketing campaigns across content, creative, paid media and digital operations.
• Influence senior stakeholders using data-driven insights.

Responsibilities

• Provide strategic marketing leadership that influences student recruitment outcomes.
• Collaborate with faculty leadership and academic staff to align marketing plans with recruitment and brand strategies.
• Deliver cohesive campaigns with strong product positioning and consistent branding across channels.

Skills

Strategic marketing

Stakeholder management

Data-driven decisions

Campaign leadership

Product marketing

Education

Degree in marketing or communications or business

Job description

Marketing & Communications Business Partner

• Full-time
• Full time, ongoing position at HEW level 8
• Hawkesbury and Campbelltown campus with flexible working arrangements
• Salary: $120,754– $134,051per annum, plus 17% Super and Leave Loading

Provide strategic marketing leadership that directly influences student recruitment outcomes.

The Opportunity

Working closely with faculty leadership and academic staff, the role ensures undergraduate and postgraduate recruitment activity is planned, delivered and evaluated against agreed intake targets. You will act as a trusted advisor, identifying market opportunities, managing risk and supporting informed decision-making.

As the key connection between the faculty and central marketing teams, you will collaborate across content, creative, paid media and digital operations to deliver cohesive campaigns, strong product positioning and a consistent brand presence across all channels.

What Success Looks Like

• Faculty marketing and communications plans aligned to recruitment and brand strategies
• Clear performance reporting with actionable insights for continuous improvement
• Strong, trusted relationships with faculty leadership and academic stakeholders
• Well-executed campaigns that clearly communicate product value propositions
• Degree in marketing, communications, business or extensive equivalent experience
• Demonstrated success delivering strategic marketing plans in complex environments
• Strong product marketing expertise and campaign leadership capability
• Proven ability to influence senior stakeholders using data-driven insights

Benefits

• Financial benefits: Access to staff-only products and offers with selected banking partners, salary sacrifice options for onsite parking, and novated motor vehicle leasing.
• Health and wellbeing support: Free Employee Assistance Program (EAP), complimentary annual flu vaccination, eligibility for Fitness Passport membership, and access to discounted private health cover.
• Onsite childcare:Long day care and early learning services operate at our Campbelltown, Hawkesbury, Parramatta, and Penrith campuses. Staff may be eligible for discounted fees and salary packaging, with places subject to centre capacity.
• Closing Date: 11:59pm, Friday 13th November 2026
• Working Rights: You must provide evidence of full-time working rights in Australia at application.

Belonging at Western

We are committed to substantive equality as outlined in our Equal Opportunity Policy . We actively encourage applications from Indigenous Australians, candidates of all gender identities and expressions, people of all abilities, and those from culturally and linguistically diverse backgrounds.

For Reasonable Adjustments during the application process, please contact [e-mail] .

About Western

This is your opportunity to be part of something bigger. By joining Western Sydney University, you become a valued member of our community. As our region changes, so too does our university. Western is boldly different, energetic, global, diverse, dynamic, and youthful.

Our mission is to deliver student success, impactful research, and stronger communities. As part of our team, you will have a stake in shaping the future of education, broadening horizons, and changing lives. Making a difference starts at Western.

For the latest please visit our website and LinkedIn .