Outreach Manager - Lead AI-Driven SEO & PR Programs

Fulcrum; Sydney; Híbrido; AUD 110 000 - 150 000; Tempo integral

Resumo da oferta

Fulcrum in Sydney is seeking a senior strategist for an integrated SEO, digital PR and outreach role. You will own client relationships, manage campaigns end-to-end, and drive campaigns that blend SEO, content and AI visibility for Australian and North American clients.

You’ll work across UK/US-originating briefs and be pivotal in shaping outreach in an AI-led search world, with two days in the office and three from home.

Qualificações

• Three or more years in SEO, digital PR, outreach or content, with hands-on experience earning links yourself.
• Ability to explain why a campaign worked in SEO terms.
• Confidence presenting results to clients.
• Strong writing for journalist-facing outreach.

Responsabilidades

• Run off-page programs end to end: identify target sites, pitch editors, bloggers and journalists, negotiate placements and track every link.
• Lead journalistic outreach and reactive PR, turning around expert comment within 24 hours in the voice of the client spokesperson.
• Build programs that get brands included in listicles, roundups and community conversations cited by AI tools.
• Own client relationships directly, from regular updates to monthly reporting with marketing teams and CMOs.
• Analyse competitor backlinks, toxic links, unlinked mentions and EEAT signals and plan actions.
• Collaborate with SEO, content, comms and organic social on integrated campaigns.

Conhecimentos

SEO

Digital PR

Outreach

Content

Client facing

Descrição da oferta de emprego

Fulcrum in Sydney is seeking a senior strategist for an integrated SEO, digital PR and outreach role. You will own client relationships, manage campaigns end-to-end, and drive campaigns that blend SEO, content and AI visibility for Australian and North American clients.

You’ll work across UK/US-originating briefs and be pivotal in shaping outreach in an AI-led search world, with two days in the office and three from home.