Outreach Manager - Overseas

Fulcrum; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Job summary

Fulcrum in Sydney is seeking a senior strategist for an integrated SEO, digital PR and outreach role. You will own client relationships, manage campaigns end-to-end, and drive campaigns that blend SEO, content and AI visibility for Australian and North American clients.

You’ll work across UK/US-originating briefs and be pivotal in shaping outreach in an AI-led search world, with two days in the office and three from home.

Qualifications

• Three or more years in SEO, digital PR, outreach or content, with hands-on experience earning links yourself.
• Ability to explain why a campaign worked in SEO terms.
• Confidence presenting results to clients.
• Strong writing for journalist-facing outreach.

Responsibilities

• Run off-page programs end to end: identify target sites, pitch editors, bloggers and journalists, negotiate placements and track every link.
• Lead journalistic outreach and reactive PR, turning around expert comment within 24 hours in the voice of the client spokesperson.
• Build programs that get brands included in listicles, roundups and community conversations cited by AI tools.
• Own client relationships directly, from regular updates to monthly reporting with marketing teams and CMOs.
• Analyse competitor backlinks, toxic links, unlinked mentions and EEAT signals and plan actions.
• Collaborate with SEO, content, comms and organic social on integrated campaigns.

Skills

SEO

Digital PR

Outreach

Content

Client facing

Job description

This one's for you if you're in London and ready for a change

We know how this goes. You're scrolling LinkedIn on a packed Tube, rain on the window, and something makes you stop. Maybe Australia has been on your mind for a while. Maybe you've been picturing finishing work and heading straight to the beach for a swim, or a surf before dinner.

Either way, you're not alone. A few people on the team made exactly this move. They saw a job ad, had a conversation, and before long they were landing in Sydney. People from all over the world who decided the timing felt right, and the business has got pretty good at making that transition smooth. And with summer about to start here, the timing has rarely been better.

We're partnering with an independent digital consultancy of around 50 specialists based in Sydney. They work across SEO, paid media, content, analytics and digital strategy for Australian and North American clients, from global household names to ambitious scale-ups. Their organic team, spanning SEO, content, comms and outreach, sits at the centre of the business.

The role

This is outreach done properly: hands-on, measured in links and authority, and right at the point where SEO, digital PR and brand meet.

It's half client management, half hands-on delivery. You'll own each client relationship directly, presenting results to marketing teams and CMOs across Australia and the US. Then you'll do the work behind it: finding the sites, writing the pitch and earning the link yourself.

And the work is moving into new territory. As search shifts into AI answers, the team is building programs to get brands cited in the sources those tools draw from. You won't just run what exists. You'll help decide what comes next.

In short: own the client, do the work, and help shape what outreach looks like in an AI-led search world.

What you'll do

• Run off-page programs end to end: identify target sites, pitch editors, bloggers and journalists, negotiate placements and track every link

• Lead journalistic outreach and reactive PR, turning around expert comment within 24 hours in the voice of the client spokesperson

• Build programs that get brands included in the listicles, roundups and community conversations that AI tools cite

• Own client relationships directly, from regular updates to monthly reporting with marketing teams and CMOs

• Analyse competitor backlink profiles, toxic links, unlinked mentions and EEAT signals, and turn findings into a plan the client can act on

• Work alongside SEO, content, comms and organic social on integrated campaigns

What you'll bring

• Three or more years in SEO, digital PR, outreach or content, with hands-on experience earning links yourself, not only overseeing others who did

• Digital PR measured in links, authority and organic visibility, not just coverage. You can explain why a campaign worked in SEO terms

• Confidence in front of clients: presenting results, handling performance conversations and giving direction

• Writing that lands with journalists, and real comfort in a spreadsheet

• Genuine curiosity about where search is heading, including GEO and AI visibility

• Strong backgrounds include UK digital PR or link building agencies, SEO agencies with an authority focus, or journalists who have moved into SEO or digital PR

Why this role

• No account managers between you and the client. You own the strategy, the delivery and the relationship, so your work is seen.

• An outreach offering that spans SEO, digital PR, content and AI visibility, with award-winning campaigns behind it.

• A clear path from Manager to Senior Manager to Director as the offering grows.

• The culture is the real thing. Everyone talks about culture. Here it shows up in how people treat each other and how long they stay: attrition sits around 13%, and plenty of the team have grown from junior roles into senior ones.

• The work is genuinely interesting. Varied clients across Australia and the US, real briefs, and a new frontier in AI visibility that the team is actively building programs for.

• Flexibility that works. Two days in the office, three from home, and time in lieu when an early US or late UK client call comes up.

• A diverse, international team. Colleagues come from Colombia, Spain, Italy, Singapore, India, Japan and beyond, so moving countries is something plenty of people here have done themselves.

On visas and relocation

You'll need to be eligible for a Working Holiday Visa, or hold other Australian working rights, and be able to make the move to Sydney within the next few months. After a successful probation period, the agency will sponsor your visa.

The process

• Intro call with Fulcrum

• Recorded video interview with Fulcrum

• Conversation with the hiring manager

• Case study and presentation

• Meet the organic team

At Fulcrum, we celebrate diversity and know that our differences help us thrive.

We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process.

Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role,