National Sales Manager

Haircare Group; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Haircare Group is seeking an experienced National Sales Manager to lead and grow our Professional Sales business across Australia and New Zealand.

Reporting to the Head of Revenue, you will drive strategy, coach a team of Sales Managers and field staff, and build strong relationships with salons, distributors and key accounts while delivering sustainable revenue growth. This role requires a highly commercial leader with a proven track record and a willingness to travel.

Qualifications

• 8–15+ years of sales experience.
• Experience leading field-based sales teams.
• Proven national or multi-state sales responsibility.
• Strong track record of revenue growth and hitting targets.
• Solid commercial, financial and analytical acumen.
• Experience managing budgets, forecasting and KPIs.
• Excellent negotiation and relationship management skills.
• Experience in FMCG, personal care or haircare.
• Change management and stakeholder engagement capability.
• Proficient with CRM systems and Microsoft Office.

Responsibilities

• Lead the national Professional Sales function across Australia and New Zealand.
• Develop and implement the national sales strategy.
• Lead, coach and develop a high-performing team of Sales Managers and field sales professionals.
• Drive revenue, market share, and profitability.
• Strengthen relationships with salons, professional customers, distributors and key accounts.
• Manage key accounts and pursue new business opportunities.
• Oversee forecasting, CRM utilisation and sales execution.
• Influence cross-functional partners and evolve the sales operating model.

Skills

Sales leadership

Field-based sales teams

Revenue growth

Budgeting & Forecasting

CRM & MS Office

Stakeholder engagement

Negotiation

Relationship management

Strategic thinking

Cross-functional collaboration

Tools

CRM systems

Microsoft Office

Job description

Haircare Group is seeking an experienced National Sales Manager to lead and grow our Professional Sales business across Australia and New Zealand.

This is a senior leadership opportunity for a commercially driven sales professional who can combine strategic thinking, strong customer relationships and high-performance team leadership to deliver sustainable revenue and market growth.

About the role

Reporting to the Head of Revenue, you will lead our national Professional Sales function and be accountable for sales performance, customer relationships, channel strategy and profitable revenue growth.

You will:

• Develop and execute the national sales strategy across Australia and New Zealand.
• Lead, coach and develop a high-performing team of Sales Managers and field-based sales professionals.
• Drive revenue, market share, customer growth and profitability.
• Strengthen relationships with salons, professional customers, distributors and key accounts.
• Manage key accounts while identifying and converting new business opportunities.
• Improve sales capability, planning, forecasting, CRM utilisation and execution.
• Lead sales KPIs, performance management, recruitment and team development.
• Work collaboratively across Marketing, Education, Finance, Customer Service, Sales Support, Purchasing and Logistics.
• Lead the sales team through change and support the continued evolution of our sales operating model.
• Play a significant role in shaping the future growth of Haircare Group.

You will have 5 direct reports and approximately 20 indirect reports, with national and interstate travel required.

About you

We are looking for an accomplished sales leader with:

• 8-15+ years' sales experience, including significant sales leadership experience.
• Experience leading field-based sales teams.
• Previous national or multi-state sales responsibility.
• A strong track record of revenue growth and achievement against sales targets.
• Strong commercial, financial and analytical acumen.
• Experience managing budgets, forecasting and performance KPIs.
• Excellent customer, negotiation and relationship management skills.
• Experience in FMCG, personal care, beauty, haircare or another highly relationship-driven consumer category.
• Strong change management and stakeholder engagement capability.
• Experience using CRM systems and Microsoft Office.
• A collaborative, pragmatic and commercially focused leadership style.

The person

You will be energetic, credible, customer-focused and highly accountable, with the ability to build trust quickly and influence at all levels.

You will be comfortable operating in a family-owned business environment, enjoy bringing people together and have the resilience and drive to deliver results in a changing environment.

Location

National opportunity - preference for candidates based in South Australia, New South Wales, Victoria or Queensland.

Interstate and regional travel will be required.

Why Haircare Group?

This is an opportunity to join an Australian-owned business and take a leading role in the continued growth and evolution of its Professional Sales business across Australia and New Zealand.

If you are an experienced national sales leader looking for an opportunity where you can lead people, build customer partnerships and make a genuine impact on growth, we would love to hear from you.