National Marketing Growth Manager

Paramount; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

Paramount Australia is seeking an experienced National Marketing Growth Manager to drive digital growth, retention, and customer engagement. You will lead a high-performing team, work with cross-functional units, and implement world-first digital activations.

You’ll report to the Head of Marketing – Broadcast & Digital and collaborate with media agencies to optimize platforms, channels and campaigns across Australia.

Qualifications

• 5+ years of digital marketing experience.
• Strong understanding of digital marketing best practice, segmentation, and online channels.
• Data-led, able to translate complex data into insights.
• Experience leading/high-performing teams.
• Excellent stakeholder management and communication skills.

Responsibilities

• Lead digital acquisition strategies to grow the customer base and optimize CPA.
• Collaborate with marketing leaders and media agencies for effective platforms and placements.
• Mentor digital marketing team members and drive paid performance and owned channels.
• Manage Customer Engagement Platform and martech partners.
• Provide data-driven recommendations for optimization and creative improvements.
• Monitor performance with tools like Adobe Analytics, Braze, Branch and paid metrics; drive optimizations.

Skills

Digital marketing

Team leadership

Stakeholder management

Data-driven

Agile

Tools

Adobe Analytics

Braze

Branch

Job description

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

In Australia, we deliver premium content on any screen, anytime, anywhere, via an enhanced viewing ecosystem. We pride ourselves on creating content that gets people talking. What’s more, you can watch and stream for free on 10, 10 Drama, 10 Comedy and Nickelodeon, plus a vast array of Free Ad-Supported Streaming TV (FAST channels) as well as our subscription video on demand service Paramount+.

Our extraordinary Marketing team has an opportunity available for an experienced and energetic digital marketing specialist with a track record of digital marketing best practice, strategic delivery, segmentation, media agencies, marketing automation platforms and online channels.

This is a permanent full-time role that can be based in SYDNEY or BRISBANE.

Enough about us! What you’ll do as National Marketing Growth Manager:

Working closely with the Head of Marketing – Broadcast & Digital you’ll be responsible for driving marketing growth and retention, customer engagement, and building a high performing, future-ready digital marketing team. You’ll have the opportunity to work on innovative and ‘world first’ digital activations, working with cross-functional teams to bring ideas to life.

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

In Australia, we deliver premium content on any screen, anytime, anywhere, via an enhanced viewing ecosystem. We pride ourselves on creating content that gets people talking. What’s more, you can watch and stream for free on 10, 10 Drama, 10 Comedy and Nickelodeon, plus a vast array of Free Ad-Supported Streaming TV (FAST channels) as well as our subscription video on demand service Paramount+.

Our extraordinary Marketing team has an opportunity available for an experienced and energetic digital marketing specialist with a track record of digital marketing best practice, strategic delivery, segmentation, media agencies, marketing automation platforms and online channels.

This is a permanent full-time role that can be based in SYDNEY or BRISBANE.

Enough about us! What you’ll do as National Marketing Growth Manager:

Working closely with the Head of Marketing – Broadcast & Digital you’ll be responsible for driving marketing growth and retention, customer engagement, and building a high performing, future-ready digital marketing team. You’ll have the opportunity to work on innovative and ‘world first’ digital activations, working with cross-functional teams to bring ideas to life.

Functions will include

• Leading digital acquisition strategies to grow our customer base and optimise cost per acquisition, developing strategies to grow active an addressable users, consumption, loyalty and advocacy with a plan for increasing our digital maturity
• Working closely with Marketing leaders and media agency to ensure we are booking the most effective platforms and placements, implementing efficiencies across various channels, partners and platforms
• Leading and mentoring digital marketing team members, ensuring growth goals are achieved via paid performance marketing and owned communication channels
• Managing our Customer Engagement Platform and martech partners
• Ensuring best practice use of all paid, owned and earned digital and social placements, with data-led recommendations for optimisation and creative improvements
• Analysis of performance metrics using tools like Adobe Analytics, Braze, Branch, and agency paid metrics; implement optimizations.
• Managing the timely reporting to the HOM of all efforts, ensuring we are always considering both paid metrics and business outcomes against industry and previous campaign benchmarks for context.
• Budget management for digital initiatives as required, including forecasting and reconciliation
• Ensuring all marketing roadmap items are carried out in a timely manner, and proactively propose improvements

This is what we’re looking for

• At least 5 years of experience in digital marketing
• Strong understanding of digital marketing best practice, strategic delivery, segmentation, marketing automation platforms and online channels
• Data-led, digitally savvy and confident in delivering complex data into meaningful insights
• Experience in leading and building high performing teams
• Confident and effective stakeholder management skills
• Proactive, collaborative, agile and always curious
• Outstanding interpersonal and communication skills

Paramount embraces differences and we welcome applications from people of all backgrounds regardless of factors such as race, colour, sex, language, religion, political or other opinion, national or social origin, property or birth. These grounds also include age, nationality, marital status, disability, place of residence and sexual orientation.

We’re honoured to have been named on Diversity Council Australia’s annual list of Inclusive Employers in 2023-24 and 2024-25. This acknowledgement highlights our commitment to creating a diverse and inclusive workplace where all employees feel valued and supported.

Paramount acknowledges Aboriginal and Torres Strait Islander peoples as Australia's original storytellers and the first peoples of the lands where we create, broadcast and connect. We pay our respects to their timeless stories that continue to shape Country and culture.

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV, Network 10 (Australia) and Channel 5 (UK).

Reasonable adjustments

Paramount recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and be considered for this position. If we can make some adjustments to ensure you are given equal opportunity throughout the recruitment process, please let us know by emailing ***email_hidden***

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