Music Digital Marketing & Campaign Coordinator

Sony Music Entertainment; Sydney; On-site; AUD 60,000 - 80,000; Full time

Benefits offered by this job

Private health benefits

Insurance coverage

Novated car leasing options

Industry discounts & perks

Job summary

Sony Music Entertainment is seeking a Digital Marketing Coordinator to support artist and label campaigns across paid, owned, and earned channels. You will help build email communications, grow first-party databases, and maintain CRM best practices while gaining exposure to social, content, and influencer activities.

You’ll work with internal teams and external partners, contributing to campaign planning, reporting, and strategic opportunities across platforms.

Qualifications

• Experience in digital marketing, CRM, social media, or the wider entertainment industry.
• Hands-on experience delivering social media campaigns, CRM communications, or short-form video content.
• Strong project management and organisational skills.

Responsibilities

• Coordinate digital campaigns with internal managers, artists, labels, and external partners for domestic and international campaigns.
• Manage day-to-day project workflows: timelines, tracking docs, asset folders, release links, and digital housekeeping.
• Support paid media execution, creator and influencer activations, fan acquisition pages, competitions and pre-saves.

Skills

Data-literate

CRM

Strong communicator

Project management

Tools

Canva

CapCut

Adobe Express

CMS platforms

Job description

Sony Music Entertainment is seeking a Digital Marketing Coordinator to support artist and label campaigns across paid, owned, and earned channels. You will help build email communications, grow first-party databases, and maintain CRM best practices while gaining exposure to social, content, and influencer activities.

You’ll work with internal teams and external partners, contributing to campaign planning, reporting, and strategic opportunities across platforms.