Multi-Brand Marketing Lead: Data-Driven Campaigns

Ken Hall; Adelaide; On-site; AUD 85,000 - 120,000; Full time

Benefits offered by this job

Performance bonuses

Staff referral rewards

Quarterly awards

Trade discounts

Wellbeing initiatives

Gym and health cover discounts

Exclusive events and tickets

Job summary

Ken Hall is seeking a Marketing Specialist to lead and measure campaigns across digital and traditional channels for multiple brands in South Australia. You will own end-to-end execution, from planning and launch to performance analysis, with a data-driven mindset guiding all decisions.

You’ll work with creative and digital partners, manage a substantial budget, and prove what works through ROI-driven reporting.

Qualifications

• Data-driven marketer with attention to detail and a creative flair.
• Hands-on experience with CRMs, analytics platforms and marketing reporting tools.

Responsibilities

• Monthly digital and print campaigns, including the revenue-driving customer newsletter, measured on revenue.
• Campaign performance tracking, budget, and monthly ROI analysis.
• Partnership management with a leading global digital marketing agency, holding them to agreed performance targets.
• Branded merch, direct mail and print collateral from concept to delivery, with response tracked and costed.
• Content direction and creation led by what the data says is working.
• Collaboration across internal and external teams.
• Event coordination and community engagement activations.
• A forward-looking campaign calendar across all channels, built on results.

Job description

Ken Hall is seeking a Marketing Specialist to lead and measure campaigns across digital and traditional channels for multiple brands in South Australia. You will own end-to-end execution, from planning and launch to performance analysis, with a data-driven mindset guiding all decisions.

You’ll work with creative and digital partners, manage a substantial budget, and prove what works through ROI-driven reporting.