Central Coast Harley-Davidson – West Gosford NSW
Join the Harley-Davidson Family!
Love fashion, people, and great sales? Ready to represent one of the most iconic brands in the world?
We’re looking for a bright, motivated, and customer-focused Merchandise & Apparel Salesperson to join our high-energy dealership team. This is your chance to combine your passion for retail, styling, and customer experience while helping customers gear up with premium Harley-Davidson apparel, riding gear, and lifestyle merchandise.
Why This Role Stands Out
- 5-day working week (industry standard is 6!)
- Competitive commission structure + bonus incentives
- Sell sought-after Harley-Davidson apparel, accessories & lifestyle gear
- Be creative with visual merchandising and styling displays
- Generous staff discounts on gear and merchandise
- Industry-leading training in products, retail, and sales
- Clear career pathways into Motorcycle Sales, Finance & Insurance, and more
About the Role
You’ll be the face of our retail showroom—delivering exceptional service, building strong customer relationships, and driving merchandise sales in a fast-paced, lifestyle-driven environment.
What You’ll Be Doing
Customer Experience & Sales
- Deliver outstanding customer service at every interaction
- Create a warm, engaging experience and build lasting customer relationships
- Assist customers in selecting apparel, riding gear, helmets, and accessories
- Drive sales through product knowledge, upselling, and promotions
- Promote new arrivals, campaigns, and in-store events
- Handle enquiries (in-store and phone) professionally and efficiently
- Process POS transactions accurately (cash and EFTPOS/card)
- Resolve customer concerns with professionalism and care
Retail & Merchandising
- Create and maintain visually engaging, showroom-ready displays
- Use your styling flair to present merchandise in a fresh and compelling way
- Receive, check, and replenish stock
- Maintain a fully stocked, clean, and inviting retail environment
- Support stocktakes and inventory control
- Assist with in-store events, promotions, and HOG (Harley Owners Group) activities
What You’ll Bring
- Retail or customer-facing sales experience (fashion, apparel, lifestyle, or similar preferred)
- A bright, confident personality with the ability to connect and sell
- A strong eye for styling, presentation, and merchandising
- Experience with POS and inventory systems (preferred)
- Excellent communication skills and a customer-first mindset
Personal Attributes
- Energetic, motivated, and sales-driven
- Reliable, punctual, and flexible (including weekends & events)
- A strong team player with a positive attitude
- Passion for retail, fashion, and the Harley-Davidson lifestyle
- Eager to learn, grow, and build a long-term career
Ready to Ride With Us?
If you’re passionate about fashion, love helping people, and thrive on the buzz of retail sales, this is your opportunity to build your career with a globally recognised brand and a team that lives and breathes the Harley-Davidson lifestyle.