Marketing Communications & Automation Lead

AFL; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working: 2 WFH days per week

On-site team days Tuesdays andThursays

Free gym access at Danny FrawleyCentre

General admission tickets to Saints’ 홈

Free parking on-site

Wellbeing days

Parental leave

Discounted Saints memberships and MER

New Balance product discounts

Linen House pricing

Job summary

St Kilda Football Club is seeking a driven Marketing Communications & Automation Lead to join our Brand, Marketing & Communications Team, strengthening engagement with Saints members and fans through timely communications and automated customer journeys. The role focuses on coordinating membership emails and SMS, building audience segments in Salesforce Marketing Cloud, and delivering on-brand campaigns.

Hybrid work arrangement with on-site attendance on team days, and a passion for

Qualifications

• 3+ years in marketing or member communications.
• Experience with Salesforce Marketing Cloud.
• Experience with audience segmentation and data-driven campaigns.
• Strong written communication and editing skills.
• Bachelor's degree in Marketing/Communications (desirable).

Responsibilities

• Coordinate and deliver membership email and SMS communications, ensuring content is accurate, approved and delivered to schedule.
• Execute promotional communications in consultation with internal Marketing and Consumer teams, supporting membership acquisition, ticketing and merchandise activity.
• Work cross-functionally to deliver on-brand communications tailored to priority audiences, using available customer data and insights.
• Build and manage targeted audiences in Salesforce Marketing Cloud to support effective retargeting and campaign optimisation.
• Coordinate communication briefs, approvals, testing and quality assurance to support accurate delivery.
• Support the build, deployment and optimisation of automated customer journeys, workflows and personalised communications.
• Monitor journey performance, deliverability and engagement, identifying issues and opportunities to improve results.
• Maintain audience, consent and opt-in requirements across automated communications, escalating privacy or data concerns where needed.

Skills

Project coordination

Campaign execution

Audience segmentation

Stakeholder collaboration

Analytical mindset

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce Marketing Cloud

Salesforce CRM

Customer journey tooling

Job description

There has never been a more exciting time to join the Saints. With our AFL, AFLW and our recently established VFL program we are entering an exciting new chapter, there has never been a better time to join St Kilda.

We're building an environment capable of sustained success. and with a five-year transformational strategy supporting this next era, we are raising standards and delivering on a high-performance culture as one club. On the field and on the field alike, our people are committed to achieving excellence in everything we do and to building an enduring legacy for the club. As we look ahead, our vision to become the best Saints ever is shaped by more than 150 years of history, community and red, white and black loyalty.

We are seeking a driven Marketing Communications & Automation Lead to join our Brand, Marketing & Communications Team tohelp strengthen engagement with Saints members and fans by delivering timely, relevant communications and supporting automated customer journeys across the Club.

Job Description

About the role

• Coordinate and deliver membership email and SMS communications, ensuring content is accurate, approved and delivered to schedule.
• Execute promotional communications in consultation with internal Marketing and Consumer teams, supporting membership acquisition, ticketing and merchandise activity.
• Work cross-functionally to deliver on-brand communications tailored to priority audiences, using available customer data and insights.
• Build and manage targeted audiences in Salesforce Marketing Cloud to support effective retargeting and campaign optimisation.
• Coordinate communication briefs, approvals, testing and quality assurance to support accurate delivery.
• Support the build, deployment and optimisation of automated customer journeys, workflows and personalised communications.
• Monitor journey performance, deliverability and engagement, identifying issues and opportunities to improve results.
• Maintain audience, consent and opt-in requirements across automated communications, escalating privacy or data concerns where needed.

Desired Skills and Experience

About you

• Highly organised, with the ability to coordinate multiple communications, schedules & deadlines.
• Execution-focused and reliable, taking ownership and following through to deliver accurate, timely work.
• Collaborative and confident building working relationships across teams and responding constructively to feedback.
• Detail-oriented, with a strong focus on quality when managing audiences, content, journeys and campaign delivery.
• Analytical and curious, using reporting and results to identify issues and opportunities for improvement.
• Adaptable and comfortable responding to changing priorities in a fast-paced AFL environment.

What you need

• At least three years’ marketing experience, including execution of customer or member communications across email and SMS.
• Hands-on experience using Salesforce Marketing Cloud or similar to build, schedule and execute communications and customer journeys.
• Experience working with audience segmentation, customer data and targeted communications.
• Demonstrated ability to coordinate competing communications and deadlines while maintaining strong attention to detail.
• Experience with campaign testing, quality assurance and performance reporting to improve engagement and outcomes.
• Strong written communication skills, including the ability to review and edit customer-facing communications in line with brand requirements.
• Tertiary qualification in Marketing, Communications, Digital Marketing or related discipline (desirable).
• Experience with Salesforce CRM, customer journey principles, and marketing automation personalisation (desirable).
• Experience in membership, sport, entertainment or another member-focused industry (desirable).
• A valid Working with Children Check, or willingness to obtain one.

What we offer

• Fantastic culture of grounded people, passionate about what they do
• Hybrid working,with 2 WFH day per week for full-time roles. Note: You would be required to be onsite on Tuesdays and Thursdays for team connect days.
• Free access to Aquatics Facilities at the Danny Frawley Centre for Health & Wellbeing
• Access to x4 General Admission tickets to every Saints home game @ Marvel
• Free parking onsite & state-of-the-art gym access
• Bring your Pet to Work Fridays!
• Paid Wellbeing days – time off to relax & recharge
• 12 weeks paid Parental Leave for primary carers (2 weeks for secondary carers
• Discounted Saints memberships and merchandise
• Up to 40% discount on selected NEW BALANCE products
• Saints-only Linen House product pricing
• Excellence in everything we do.
• Team-based approach always.
• Building an enduring legacy.

If you connect with our Mantras, who the Saints are and where we are headed, this is a brilliant opportunity for a talented & professional Marketing Communications & Automation Lead to join us.

Please keep reading...

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend to only apply when they check every box. So, if you think you have what it takes, but don't necessarily meet every single point above, this is your sign to go for it.

To apply

Applications should include a current CV with a cover letter that addresses why you are interested in working with St Kilda Football Club, why you would be an attribute to our culture, and how your skills/experience would be attributes to the position.

Applications will close at 5pm on Monday 16 November 2026. Short‑listing of candidates may commence prior to the closure of this role, so please do not delay submitting your application.

The St Kilda Football Club is an equal opportunity employer and encourages applications from individuals of diverse backgrounds to apply. This includes, but is not limited to, those from the Aboriginal and Torres Strait Islander, Culturally and Linguistically Diverse and LGBTQI+ communities.

We are committed to protecting the safety and wellbeing of children and young people and fostering a “child safe” culture. It is essential that anyone involved with the St Kilda Football Club understands their responsibility in relation to child safety and supports such an environment. All employees of St Kilda Football Club are required to have a valid Working With Children Check.

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