MELB Snr Media Planner (ATL) $90k-$100k

Agency Iceberg; Melbourne; On-site; AUD 90,000 - 100,000; Full time

Job summary

A leading media agency in Melbourne is seeking an experienced Media Planner to develop and manage digital media strategies for tier-1 clients. The ideal candidate has over 4 years of experience in a media agency, strong negotiation skills, and experience with campaign management tools like DoubleClick and Google Analytics. This full-time position offers competitive compensation within the A$90,000 - A$100,000 salary range.

Qualifications

• 4+ years experience, preferably in a media agency environment.
• Live in Melbourne and have full working rights.
• Experience with campaign management and ad serving technology.

Responsibilities

• Support the Head of Digital to develop digital media strategy.
• Manage and negotiate media plans.
• Monitor and assess ongoing campaign performance.

Skills

Campaign management

Negotiation

Digital media strategy

Relationship management

Data analysis

Microsoft Office proficiency

Tools

DoubleClick

Google Analytics

Job description

Overview

We’re looking to speak with an experienced Media Planner who will be responsible for planning, negotiating and executing digital media plans for various national clients. You will be able to manage the day-to-day planning and analysis of tier-1 brands while maintaining strong relationships with publishers and partner agencies.

Base pay range

A$90,000.00/yr - A$100,000.00/yr

Responsibilities

• Support the Head of Digital and work together to develop and roll out digital media strategy
• Develop digital media strategy for top tier consumer clients
• Develop and manage digital media plans, and negotiate and purchase media
• Develop and lead various client media campaigns, driving brand awareness, increasing customer acquisition, engagement & retention through innovation and strategic digital media/marketing strategies
• Manage the day-to-day implementation, and optimisation of campaign activities
• Manage campaign authorisations, budgets, and the reconciliation process
• Interact daily and maintain rapport with digital media publishers
• Analyse research data and media/marketing information, and share information with clients
• Monitor and assess ongoing campaign performance, and assist in strategic analysis

Qualifications

• Live in Melbourne and have full working rights
• 4+ years experience, preferably in a media agency environment
• Experience with campaign management and ad serving technology: DoubleClick, Innovid, Prisma, Google Analytics is ideal
• Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings and others is preferred
• Broad understanding of the programmatic landscape
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Experience analysing data and market research
• Familiarity with basic accounting/math principles; basic statistical analysis experience is desirable
• Please note: the salary range listed is a guide only. Offers made will be based on your level of experience.

Additional

• Seniority level: Not Applicable
• Employment type: Full-time
• Industries: Media and Telecommunications and Media Production

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