Media Specialist - Omnicom Earned Group

Altcom; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Omnicom Oceania, through its Eleven, FleishmanHillard and Weber Shandwick teams, seeks a sharp, connected media specialist to shape and deliver compelling stories across local and global brands.

You’ll move quickly across print, digital, broadcast and emerging channels, turning client priorities into newsworthy angles and securing meaningful coverage with senior journalists and editors. Collaboration with senior colleagues and clients is essential.

Qualifications

• At least 6–8 years' experience in journalism, publicity or a closely related role.
• Strong instinct for what makes news, with ability to turn judgment into compelling angles.
• Current, practical understanding of the news media landscape and how stories are commissioned, developed and published.
• Established network of media contacts with trusted relationships across senior journalists, editors, producers or decision-makers—especially tier‑one outlets.
• Evidence of securing meaningful coverage by pitching stories proactively and tailoring the approach to the outlet.
• Confident, energetic, and able to build relationships, make the approach, follow up and keep momentum moving.

Responsibilities

• Find the news angle: turn business priorities, research, products and expertise into timely, relevant stories that matter to journalists and their audiences.
• Track the news cycle and identify the right moments, formats and outlets for a story.
• Write clear, persuasive media materials, including releases, tailored pitches, briefing documents, features and bylined articles.
• Proactively pitch and follow through with journalists to secure quality coverage across print, online, broadcast and digital media.
• Build and maintain trusted relationships with journalists, editors, producers and other influential media decision-makers, particularly across tier-one outlets.
• Respond thoughtfully and quickly to media enquiries, working with client teams and senior colleagues to provide accurate information.
• Bring composure, responsiveness and good judgement to time-sensitive media opportunities.
• Build positive, credible relationships with clients alongside senior team members.

Skills

Media relations

Journalism

Publicity

Story pitching

Job description

ABOUTELEVEN,FLEISHMANHILLARD&WEBERSHANDWICK

Eleven,FleishmanHillardandWeberShandwickarepartoftheOmnicomOceaniaearnedcentreofexcellence—threeagencyteamswithdifferentstrengths,unitedbyabeliefinthepowerofideas,storiesandculturetomakeameaningfulimpact.

Thethreeagenciesareco-located.Thisroleworksacrossallthree.

ElevenisoneofANZ'smostawardedagencies,withworkrecognisedacrossleadingcreativeandcommunicationsawards.

FleishmanHillard and Weber Shandwick are part of global agency networks. That brings the opportunity to learn from colleagues around the world, draw on international perspectives and specialist expertise, and collaborate on ideas that can travel across markets.

As part of Omnicom Oceania, we bring together different disciplines and capabilities - from PR, social and creators to creative, media and production—to help brands engage people in relevant, surprising and memorable ways.

PURPOSE

We're looking for a sharp, connected and highly proactive media specialist with a genuine instinct for news. You understand what earns attention in a crowded news cycle, what journalists and their audiences will care about, and how to turn a client's priorities into a story with a credible, compelling reason to exist.

You know the news media landscape from the inside out—or have built deep, trusted relationships across it- and can move comfortably between print, digital, broadcast and emerging channels.

Working across a diverse portfolio of local and global B2B and B2C brands, you'll shape and deliver high quality stories that serve both client objectives and genuine audience interest. You'll partner with senior colleagues, clients and client teams, bring energy and sound judgement to fast-moving opportunities, and help secure meaningful coverage in influential media.

You're not sending pitches or releases and waiting for a reply. You're across the news agenda, quick to spot an opening, confident picking up the phone, and persistent in making the right connections.

YOURRESPONSIBILITIES

• Find the news angle: turn business priorities, research, products and expertise into timely, relevant stories that matter to journalists and their audiences.
• Trackthenewscycleandidentifytherightmoments,formatsandoutletsforastory.
• Writeclear,persuasivemediamaterials,includingreleases,tailoredpitches,briefingdocuments,featuresandbylinedarticles.
• Proactivelypitchandfollowthroughwithjournaliststosecurequalitycoverageacrossprint,online,broadcastanddigitalmedia.
• Build and maintain trusted relationships with journalists, editors, producers and other influential media decision-makers, particularly across tier-one outlets.
• Respond thoughtfully and quickly to media enquiries, working with client teams and senior colleagues to provide accurate, useful information.
• Bringcomposure,responsivenessandgoodjudgementtotime-sensitivemediaopportunities.

Clientpartnership

• Buildpositive,crediblerelationshipswithclientsalongsideseniorteammembers.
• Understandeachclient'sbusiness,prioritiesandaudiences,andconnectcommunicationsactivitytotheirobjectives.

Ideasandgrowth

• Contributetoproactivestorygeneration,brainstormsandcampaigndevelopment.
• Spotopportunitiestoconnectclientstorieswithrelevantculturalmoments,industrydevelopmentsandthewidernewsagenda.
• Supportnewbusinessactivitybybringingstrongmediathinkingandpracticalearned-mediaideas.
• Staycuriousaboutchangesinjournalism,mediaplatforms,cultureandtheindustriesourclientsoperatein.

Teamcontribution

• Workgenerouslyandcollaborativelywithcolleaguesateverylevel.
• Helpfosterapositive,inclusiveandsolutions-focusedteamculture.
• Shareyourknowledgeandofferinformalsupporttojuniorteammemberswhereappropriate.

WHATYOU'LLBRING

• Atleast6–8years'experienceinjournalism,publicityoracloselyrelatedrole.
• Astronginstinctforwhatmakesnews,backedbytheabilitytoturnthatjudgementintocompelling,crediblestoryangles.
• A current, practical understanding of the news media landscape and how stories are commissioned, developed and published or broadcast.
• A well-established network of relevant media contacts, with trusted relationships across senior journalists, editors, producers or other key decision-makers—particularly in tier-one news media.
• Evidenceofsecuringmeaningfulcoveragebypitchingstoriesproactivelyandtailoringtheapproachtotheoutlet,journalistandaudience.
• Theconfidenceandenergytobuildrelationships,maketheapproach,followupandkeepmomentummoving.
• Strongorganisation,attentiontodetailandtheabilitytomanageseveralprioritiesatonce.
• Aproactive,resourcefulandsolutions-focusedapproach,withsoundjudgementandawillingnesstokeeplearning.

WHATWE'LLBRING

Throughourglobalnetworks,youcanalsogainexposuretointernationalperspectivesandexpertise,andlearnfromworkhappeninginothermarkets.ThescaleofOmnicomOceaniacreatesfurtheropportunitiestocollaboratewithspecialistsacrossthewidercommunicationsandmarketingmix.Benefitsinclude:

• Culturalandsocialeventsthathelpbuildconnectionandcreativity.
• Potentialmobilityopportunitieswithinthenetwork.

YOU'LLTHRIVEHEREIFYOU'RE

• Genuinelyinterestedinnews,journalism,mediaandculture—andalwaysalerttowhat'schanging.
• Connected,personableandconfidentengagingwithmedia,clientsandcolleagues.
• Energeticanddecisive,whilestayingthoughtful,accurateandcalmunderpressure.
• Acollaborativeteamplayerwhotakesownershipandgetsthingsmoving.