Senior Business Manager

FleishmanHillard Australia; Melbourne; On-site; AUD 80,000 - 120,000; Full time

Job summary

FleishmanHillard ANZ is seeking a Business Manager to deliver client excellence, liaise with clients, media and internal teams, and implement campaign strategies to a high standard.

You will draft materials, deliver media relations, build influencer relationships, monitor industry trends and support events and reporting for campaigns.

Qualifications

• 2+ years of PR experience in an agency or corporate/B2B environment
• Tertiary qualification in communications, PR, journalism or related field
• Excellent writing and editing with ability to adapt tone
• Experience identifying, developing and pitching stories to media
• Solid understanding of the Australian media landscape
• Strong organisational skills and attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Confident verbal and written communication, able to articulate ideas clearly

Responsibilities

• Develop and execute integrated communication strategies and campaigns
• Draft high-quality materials including media releases, pitches, briefing documents and client communications
• Deliver media relations activity, pitching stories and handling journalist enquiries
• Adapt angles and responses with support from client lead
• Build and maintain media and influencer relationships
• Monitor media trends to inform client work
• Support influencer programs including outreach and budget tracking
• Contribute to brainstorms, campaign planning and creative development
• Brief internal teams and manage workflow across projects
• Support event planning and execution
• Manage post-campaign reporting and analysis for clients

Skills

PR experience

Strong writing

Media pitching

Media relations

Organisational skills

Multi-project management

Client communication

Industry knowledge

Education

Tertiary qualification in communications/PR/journalism or related field

Job description

At FleishmanHillard ANZ, we create ideas that can't be ignored by being 'ever curious'. We believe embedding brands in culture is how they unlock growth and relevance faster, turning PR into a driver of brand and commercial impact.

We work with organisations navigating complexity, helping them turn scrutiny into strategic advantage. Our approach combines strategic insight, creative thinking that influences opinion and behaviour, and structured engagement that builds trust with the audiences that matter.

This underpins always-on programmes, campaigns and experiences that media cover, influencers share, and audiences engage with.

In ANZ, we are uniquely integrated with Omnicom, partnering with leading strategists, creatives and media specialists to amplify impact at scale.

PURPOSE

Business Managers are committed to delivering client excellence and play a key role as the day-to-day client contact. They confidently liaise with clients, media and internal teams, and are responsible for implementing campaign strategies and executing PR tactics to a high standard.

YOUR RESPONSIBILITIES

Product:

• Support the development and execution of integrated communication strategies and campaigns
• Draft high-quality materials including media releases, pitches, briefing documents, case studies and client communications
• Deliver media relations activity, including pitching stories and managing journalist enquiries
• Adapt angles and responses when managing media enquiries, with support from your client lead
• Build and maintain media and influencer relationships, identifying and nurturing new contacts
• Monitor media and industry trends to inform client work
• Support influencer programs, including outreach, coordination and budget tracking
• Contribute to brainstorms, campaign planning and creative development
• Assist in briefing internal teams and managing workflow across projects
• Support event planning and execution
• Manage post-campaign reporting and analysis, ensuring timely delivery to clients

Client and Account Management:

• Develop a strong understanding of client businesses, sectors and key issues
• Build effective client relationships through proactive communication
• Support day-to-day client management, ensuring timelines and deliverables are met
• Take ownership of projects, identifying risks early and proposing solutions
• Contribute to WIPs and client reporting processes
• Communicate clearly and confidently, articulating ideas and recommendations
• Support presentations, including plans, updates and creative ideas
• Support budget management on projects, building understanding of scopes and financials
• Progress toward becoming a trusted client contact

YOUR SKILLS AND EXPERIENCE

• 2+ years' experience in PR, ideally within an agency or corporate/B2B environment
• Tertiary qualification in communications, PR, journalism or a related field
• Strong writing and editing skills, with the ability to adapt tone across formats
• Experience identifying, developing and pitching stories to media
• Solid understanding of the Australian media landscape
• Strong organisational skills and attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Confident verbal and written communication skills
• Ability to analyse information and apply insights to support communications activity

ABOUT YOU

• A confident communicator with a strong news sense
• Curious, proactive and motivated to push ideas further
• Collaborative, with a positive and solutions-focused mindset
• Able to build strong relationships with colleagues, clients and media
• Comfortable taking initiative while knowing when to seek guidance
• Adaptable and resilient, able to manage competing priorities
• Motivated to grow your skills and take the next step in your career