Media Manager - Hawthorn East

The Coles Group; Melbourne; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work

Gym facility

Free parking

Coles discounts

MyThanks rewards

Learning & development

Paid parental leave

Share plan

Job summary

The Coles Group in Melbourne is seeking an experienced Media Manager on a 6-month fixed-term contract to shape media strategy across major campaigns and eCommerce, reporting to the Senior Marketing Manager.

You will own media planning, budgeting, analytics, and stakeholder collaboration, delivering integrated campaigns with online and offline channels, while exploring opportunities to optimise performance and drive growth.

Qualifications

• Proven specialist media experience, ideally within a media agency, publisher or brand-side Media Manager role.
• Strong understanding of integrated media strategy, planning and execution across online and offline channels.
• Experience managing significant media budgets, forecasting, performance reporting and campaign optimisation.
• Demonstrated ability to manage agency relationships and confidently influence senior stakeholders.
• Experience delivering multiple complex campaigns at pace, balancing competing priorities and budgets.

Responsibilities

• Develop and execute integrated media strategies across major brand campaigns, seasonal events and eCommerce.
• Lead media planning and channel optimisation across online and offline channels, including TV, radio, digital and outdoor.
• Manage media budgets, forecasting and investment to maximise efficiency and campaign effectiveness.
• Partner with external media agencies and internal SMEs to deliver campaigns from briefing through to execution and post-campaign review.
• Analyse campaign performance, using reporting, insights and experimentation to identify opportunities for improvement.
• Influence internal stakeholders and agency partners, presenting recommendations and driving alignment on media plans.

Skills

Media planning

Budget management

Stakeholder influence

Campaign optimisation

Analytics

Job description

We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.

About the team

As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

About the role

We’re looking for an experienced Media Manager to join our Brand, Media & Content team on a 6-month fixed-term contract.

This role will help shape how Coles connects with millions of Australians. You’ll work across two key areas: delivering media strategy for major seasonal campaigns, including Christmas and Easter, while driving performance and optimisation across our always-on eCommerce activity.

Reporting to the Senior Marketing Manager, you’ll join a supportive, high-performing team where you’ll have end-to-end ownership of media activity, from strategic planning and briefing through to execution, measurement and optimisation.

What you’ll do

• Develop and execute integrated media strategies across major brand campaigns, seasonal events and eCommerce.
• Lead media planning and channel optimisation across online and offline channels, including TV, radio, digital and outdoor.
• Manage media budgets, forecasting and investment to maximise efficiency and campaign effectiveness.
• Partner with external media agencies and internal SMEs to deliver campaigns from briefing through to execution and post-campaign review.
• Analyse campaign performance, using reporting, insights and experimentation to identify opportunities for improvement.
• Influence internal stakeholders and agency partners, presenting recommendations and driving alignment on media plans.

What you’ll bring

• Proven specialist media experience, ideally within a media agency, publisher or brand-side Media Manager role.
• Strong understanding of integrated media strategy, planning and execution across online and offline channels.
• Experience managing significant media budgets, forecasting, performance reporting and campaign optimisation.
• Demonstrated ability to manage agency relationships and confidently influence senior stakeholders.
• Experience delivering multiple complex campaigns at pace, balancing competing priorities and budgets.
• A proactive, curious and commercially minded approach, with the confidence to work autonomously and turn insights into action.

#LI-MAR

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email [e-mail]

Job ID:195848

Employment Type:Full time