Media Specialist - Hawthorn East

The Coles Group; Melbourne; Hybride; AUD 80 000 - 110 000; Plein temps

Avantages offerts par ce poste

Gym facility

Free parking

BBQ area

Coles employee discount

Annual share plan

Résumé du poste

Coles Group is seeking a Media Specialist in Melbourne to support the delivery of trade marketing across traditional and digital media. You’ll work with internal teams and agencies to execute campaigns aligned with brand objectives and priorities.

You’ll bring 4+ years in marketing, strong analytics, and a proactive, highly organised approach to managing multiple priorities in a fast-paced retail environment.

Qualifications

• Tertiary qualification in Advertising, Marketing or Business.
• Minimum 4+ years in marketing with both traditional and digital media experience.
• Proven ability to plan and optimise media campaigns across channels.

Responsabilités

• Deliver integrated media campaigns across traditional and digital channels to drive brand awareness and sales.
• Coordinate end-to-end media activity across performance marketing, programmatic, search, affiliate, native, radio, press and digital media.
• Partner with Brand & Content and eCommerce teams to align campaigns with priorities and objectives.
• Collaborate with agencies, publishers and vendors to optimise campaign execution and performance.
• Support media budgets management to maximise ROI and provide actionable insights.

Connaissances

Media planning

Digital analytics

Stakeholder management

Advertising & marketing

Formation

Bachelor's degree in Advertising, Marketing or Business

Outils

Adobe Marketing Cloud

Google Marketing Platform

Oracle Responsys

Description du poste

We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.

About The Team

Through the Liquorland banner, our Coles Liquor team work to bring the drinks our customers want, when and how they want them. With a network of more than 900 stores and ultra-convenient online sites, the team deliver on our commitment to provide accessible drink solutions for every occasion.

About The Role

A new opportunity for a Media Specialist has arisen within our cohesive and passionate Media Team. Reporting to the Media Manager - Performance & Campaigns, you'll support the delivery of Coles Liquor Group's trade marketing strategy across traditional and digital media channels. Working closely with internal stakeholders and agency partners, you'll help drive effective campaign execution aligned to brand objectives and trade planning priorities. You'll also

• Support the delivery of integrated media campaigns across traditional and digital channels to drive brand awareness, customer engagement and sales.
• Coordinate end-to-end media activity across performance marketing, programmatic, search, affiliate, native, radio, press and digital media.
• Partner with Brand & Content and eCommerce teams to ensure campaigns align with business priorities and customer objectives.
• Collaborate with agency partners, publishers and media vendors to optimise campaign execution and performance.
• Support the management and optimisation of media budgets to maximise return on investment.
• Monitor, analyse and report on campaign performance, providing actionable insights and recommendations.
• Share industry trends, best practices and campaign learnings to drive continuous improvement.
• Support the integration of new media partners, platforms and channels to enhance campaign outcomes.

About You And Your Skills

Coming from a fast-paced retail, FMCG or agency environment, you're proactive, highly organised and thrive on managing multiple priorities. You'll be tertiary qualified in Advertising, Marketing or Business, with 4+ years' experience in marketing and a strong understanding of both traditional and digital media landscapes. You'll also have

• Strong financial and commercial acumen
• Strong communication, negotiation and influencing skills
• The ability to leverage Digital Analytics and marketing tools to drive actionable insights, included but not limited to Adobe Marketing Cloud, Google Marketing Platform, Oracle Responsys

What’s in it for you?

• Flexible working options We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About The Recruitment Process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities. We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email [e-mail]

Employment Type Full time