Media Advisor

WorkSafe Victoria; Geelong; On-site; AUD 105,000 - 144,000; Full time

Job summary

WorkSafe Victoria is seeking a Media Advisor in Geelong (hybrid: 3 days in the office) to deliver proactive media activities and reactive advice aligned with government relations goals. The role supports Communications and External Affairs with key accountabilities across media strategy, content drafting and media events.

Based in Wadawurrung / Geelong, this full-time fixed-term position runs until 12 March 2027, with a salary of about $124,535 per year plus 12% superannuation.

Qualifications

• Solid understanding of the Victorian media landscape and media operations.
• Plan and generate proactive media coverage, either as a journalist or communications professional.
• Communicate effectively with internal and external stakeholders.
• Strong written and verbal communication, able to translate complex ideas into public messages.
• Experience working with or knowledge of Government organisations.
• Some travel, weekend and after-hours work may be required.
• Tertiary qualification in journalism, communications or public relations (highly desired).

Responsibilities

• Assist with implementation of WorkSafe’s media strategy.
• Develop, implement and evaluate media plans to support business initiatives.
• Draft press releases and related content ensuring key messages align with objectives.
• Generate coverage across print, broadcast and online media.
• Provide proactive and reactive media advice to internal stakeholders.
• Respond to media inquiries and data requests.
• Assist in planning and delivering media events.
• Monitor media and provide analysis.

Skills

Media landscape

Proactive coverage

Stakeholder liaison

Written communication

Government experience

Travel/after-hours

Education

Journalism/PR degree

Job description

• $124,535.00 per annum + 12% superannuation
• Full time, fixed term position until 12/03/2027 (parental leave)
• Wadawurrung / Geelong based role (hybrid – 3 days a week in office)

About the opportunity

The Media Advisor is a key role responsible for delivering effective proactive media activities and reactive media advice to support WorkSafe’s strategic objectives. The Media Advisor also supports the broader Communications and External Affairs teams to deliver effective government relations, stakeholder relations and corporate communications activities.

Key accountabilities include:

• Assist with the implementation of WorkSafe’s media strategy.
• Develop, implement and evaluate media plans to support business initiatives, collaborating with teams across the organisation to achieve successful outcomes.
• Undertake media activities such as the drafting of press releases and other content, ensuring key messages are consistent with WorkSafe’s business objectives while demonstrating an in-depth understanding of relevant issues and their impact.
• Generate relevant coverage in print, broadcast and online media while building and maintaining strong relationships with journalists.
• Provide proactive and reactive strategic and tactical advice on media issues to internal stakeholders, identifying and managing reputational risks and opportunities.
• Respond to media inquiries, issues and data requests by liaising with all levels of the organisation to ensure information is accurate and appropriate.
• Assist in the planning and delivery of media events and opportunities that support the strategic objectives of WorkSafe and the office of the Minister for WorkSafe.
• Play a role in the monitoring of print, electronic and social media and the provision of media analysis.

Please ensure you review the Position Description for additional information on accountabilities for this role.

About you

You are a collaborative and adaptable communications professional who can build strong stakeholder relationships, exercise sound judgement and deliver high-quality outcomes in a fast-paced environment. You are an effective communicator with excellent attention to detail and the ability to navigate changing priorities while managing reputational opportunities and risks.

Additionally, you will possess the following skills and experience:

• Solid understanding of the Victorian media landscape and media operations, gained through experience working in, or closely with, news media.
• Demonstrated ability to plan and generate proactive media coverage, either as a journalist or communications professional.
• Ability to communicate effectively and liaise in a professional manner with internal and external stakeholders.
• Very strong written and verbal communication skills, including the ability to quickly transform complex ideas into clear public messages.
• Experience working with or knowledge of Government organisations.
• Some travel, weekend and after-hours work may be required.
• Tertiary qualification in journalism, communications or public relations (highly desired).

Working with us

At WorkSafe, our goal is for every employee to feel connected, safe, and valued within their team, for teams to feel appreciated in the workplace, and for WorkSafe to be respected in the community.

We believe that a diverse workforce is essential for delivering the best outcomes for the Victorian community. We strongly encourage applications from all individuals, including First Nations people, people with disabilities, those from diverse cultural and linguistic backgrounds, and individuals of all sexualities and genders.

Preferred candidates will be required to satisfactorily complete a Nationally Coordinated Criminal History Check and/or other checks as required for the position as part of the recruitment process.

Eligibility for ongoing employment with WorkSafe Victoria requires Australian or New Zealand citizenship or permanent residency.

Due to the volume of applications received, individualised feedback will only be provided to candidates who progress to interview stage.

For further enquiries please contact Bianca Stojanovski via email ***************@worksafe.vic.gov.au