Marketing Webflow Specialist

Salt Digital Recruitment; City of Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Salt Digital Recruitment seeks a Marketing Webflow Specialist in Melbourne to build, optimise and maintain high-performing digital experiences that drive customer acquisition, engagement and conversion. You’ll manage Webflow builds, CMS updates and marketing integrations to support growth.

You’ll collaborate with marketing on campaigns, landing pages and tracking, with a hybrid setup (2-3 days in-office) and a focus on UX/UI, SEO and CRO to improve site performance.

Qualifications

• 6-8 years experience in Webflow development, digital marketing or website optimisation.
• Experience with SEO optimization, Core Web Vitals and website performance improvements.
• Understanding of UX/UI principles, CRO and responsive design best practices.
• Experience integrating websites with CRM, marketing automation or analytics platforms.
• Ability to manage multiple website projects, campaigns and stakeholder requests.
• Strong communication skills and the ability to work collaboratively across teams.

Responsibilities

• Building and optimising Webflow landing pages and website templates
• Improving UX/UI across mobile and desktop to increase engagement and conversion
• Optimising SEO including metadata, schema, page speed and site structure
• Managing Webflow CMS content and structured data collections
• Implementing integrations between Webflow, marketing, CRM and analytics platforms
• Running A/B tests to improve website performance and conversion outcomes
• Collaborating with marketing on campaigns, landing pages and tracking implementation
• Maintaining scalable website architecture, clean class naming conventions and staging environments

Skills

Webflow development

SEO optimization

Core Web Vitals

UX UI principles

CRO

Responsive design

CRM integration

Marketing automation

Analytics platforms

Project management

Communication skills

Job description

About the Job

Our client is a growing digital business seeking a Marketing Webflow Specialist to build, optimise and maintain high-performing digital experiences that support customer acquisition, engagement and conversion.

This is a hands‑on digital role ideal for someone who enjoys website optimisation, UX/UI improvements, SEO, and working within marketing teams to deliver high-performing websites, landing pages and customer experiences. You’ll manage Webflow builds, CMS updates, website enhancements, marketing integrations and conversion optimisation initiatives to ensure the platform continues to drive strong engagement and growth.

This is a full-time role based in Melbourne.

The Opportunity

You’ll be responsible for:

• Building and optimising Webflow landing pages and website templates
• Improving UX/UI across mobile and desktop to increase engagement and conversion
• Optimising SEO including metadata, schema, page speed and site structure
• Managing Webflow CMS content and structured data collections
• Implementing integrations between Webflow, marketing, CRM and analytics platforms
• Running A/B tests to improve website performance and conversion outcomes
• Collaborating with marketing on campaigns, landing pages and tracking implementation
• Maintaining scalable website architecture, clean class naming conventions and staging environments

About You

We’re looking for a marketing-focused Webflow specialist with strong front‑end fundamentals and a growth mindset.

You’ll likely bring:

• 6-8 years’ experience in Webflow development, digital marketing or website optimisation
• Experience with SEO optimisation, Core Web Vitals and website performance improvements
• Understanding of UX/UI principles, CRO and responsive design best practices
• Experience integrating websites with CRM, marketing automation or analytics platforms
• Ability to manage multiple website projects, campaigns and stakeholder requests
• Strong communication skills and the ability to work collaboratively across teams

Why Join?

• Work on a high‑growth digital platform
• Own the end‑to‑end Webflow environment
• Direct impact on website performance, conversion and growth
• Hybrid working – 2-3 days in the Melbourne office
• Great opportunity to deepen experience in growth-focused digital marketing