Webflow Developer & Digital Designer

Hello Search; Melbourne; Hybrid; AUD 100,000 - 130,000; Full time

Job summary

Hello Search in Melbourne is seeking an experienced Webflow Developer & Digital Designer to own website development, performance and ongoing optimisation. This hands-on role requires strong technical skills and a creative eye for digital design, with a focus on Webflow, technical SEO and CRO, plus supporting marketing with design assets.

You will develop and optimise Webflow sites, manage CMS, implement custom HTML/CSS/JS, and collaborate with marketing and product teams to deliver campaigns and

Qualifications

• 5+ years of website development experience including Webflow.
• Strong front-end skills: HTML, CSS, JavaScript.
• Experience with Webflow CMS and custom functionality.
• Figma and Adobe Creative Suite proficiency.

Responsibilities

• Develop, maintain and optimise websites and landing pages in Webflow.
• Manage Webflow CMS collections, templates and site structure.
• Implement custom HTML, CSS and JavaScript to enhance UX.
• Integrate with marketing automation, analytics and third-party tools.
• Improve performance, page speed, accessibility and Core Web Vitals.
• Lead CRO initiatives and run A/B tests.
• Create digital assets for campaigns using Figma and Adobe Creative Suite.
• Collaborate with marketing, product and tech teams.

Skills

Webflow

HTML/CSS/JS

Front-end development

SEO

CRO

Figma

UX/UI

Adobe Creative Suite

CMS management

Tools

Webflow CMS

Google Analytics

Schema.org

Job description

Melbourne | Full-time | Hybrid (4 days onsite)

I'm working with an established Australian business looking for an experienced Webflow Developer & Digital Designer to take ownership of its website development, performance and ongoing optimisation.

This is a hands‑on role for someone with strong technical development skills who also brings a creative eye for digital design.

The primary focus is Webflow development, technical SEO and conversion rate optimisation, alongside supporting the marketing team with digital design and campaign creative.

Webflow Developer & Digital Designer

The Role

• Developing, maintaining and optimising websites and landing pages in Webflow.
• Managing Webflow CMS collections, templates, responsive layouts and website architecture.
• Implementing custom HTML, CSS and JavaScript to enhance website functionality and user experience.
• Managing website integrations with marketing automation, analytics and third‑party platforms.
• Improving website performance, page speed, accessibility and Core Web Vitals.
• Working with SEO partners to implement technical SEO recommendations, including site structure, metadata and schema.
• Leading CRO initiatives, identifying opportunities to improve conversion and running A/B tests.
• Using analytics and customer behaviour insights to inform website improvements.
• Creating digital assets for marketing campaigns, including paid and organic social creative, display advertising, email assets and landing page designs, ensuring brand consistency across channels.
• Developing reusable design templates and assets in Figma and Adobe Creative Suite to support ongoing marketing campaigns.
• Collaborating with marketing, product and technical stakeholders to deliver website improvements and campaign launches.

About You

• 5+ years of website development experience, including at least 2 years working with Webflow.
• Strong front‑end development skills across HTML, CSS and JavaScript.
• Hands‑on experience building and maintaining Webflow websites, including CMS management and custom functionality.
• Experience implementing third‑party integrations and working with marketing technology platforms.
• A solid understanding of technical SEO, website performance and optimisation.
• Experience with CRO, A/B testing and using data to improve website engagement and conversion.
• Strong Figma skills and an understanding of UX/UI and responsive design principles.
• Proven experience creating digital marketing assets across paid social, organic social, display advertising and web, with strong Figma and Adobe Creative Suite skills.
• The ability to independently manage website development while collaborating with wider marketing and technical teams.