Marketing Systems Engineer: Automations, AI & Analytics

Compare the Market Australia; City of Brisbane; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Annual celebrations and events

Flexible work arrangements (one day Wf

ME leave and Volunteer Day leave

Purchase additional leave

Return To Work bonus for returning to/

Quarterly Award and Recognition

Job summary

Compare the Market Australia is seeking a Marketing & Customer Systems Engineer to own hands-on configuration, integration, and maintenance across advertising tech, marketing automation, CDPs, experimentation and analytics.

You’ll work with Marketing, Customer, Commercial, Engineering and Data teams; bring 3–4+ years in marketing tech, GA4, GTM, S2S tracking, and privacy‑first data practices. Flexible work options and supportive culture are offered.

Qualifications

• 3–4+ years’ experience in marketing technology, digital advertising operations, systems engineering, or measurement.
• Hands-on with Google advertising stack (Google Ads, SA360, DV360, CM360) and understanding of platform integration and data flows.
• Experience with S2S tracking and conversion APIs (e.g. Google Enhanced Conversions, Meta CAPI, or similar).
• Exposure to CDPs, marketing automation, or CRM systems, including audience segmentation and data activation.
• Familiar with experimentation/personalisation tools, GA4, GTM, plus foundational JavaScript and SQL for troubleshooting and validation.
• Solid understanding of privacy and first‑party data principles in digital marketing.

Responsibilities

• Administer and optimise advertising platforms (Google stack) with tracking and reporting.
• Implement S2S tracking and conversion APIs; ensure privacy‑first measurement.
• Configure marketing automation journeys, triggers, and audiences.
• Manage CDP operations: segmentation, data pipelines, identity resolution.
• Support CRM integrations and data quality improvements.
• Support experimentation platforms and A/B testing setup.
• Maintain GA4/GT M tagging and data collection across channels.
• Uphold privacy compliance and first-party data governance.

Skills

Marketing technology

Digital advertising operations

Systems engineering

Measurement

GA4

GTM

JavaScript

SQL

Privacy/data principles

Tools

Google Ads

SA360

DV360

CM360

CDPs

Marketing automation

CRM systems

Job description

Compare the Market Australia is seeking a Marketing & Customer Systems Engineer to own hands-on configuration, integration, and maintenance across advertising tech, marketing automation, CDPs, experimentation and analytics.

You’ll work with Marketing, Customer, Commercial, Engineering and Data teams; bring 3–4+ years in marketing tech, GA4, GTM, S2S tracking, and privacy‑first data practices. Flexible work options and supportive culture are offered.