Marketing Specialist

Virgin Australia Airlines; Sydney; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Air travel discounts

Flexible work

Travel insurance discounts

Lounge membership

Wellness platform Converge

Employee assistance program

Dress for Your Day

Job summary

Velocity Frequent Flyer, part of the Virgin Australia Group, is looking for a Marketing Specialist to strengthen our Consumer Partnerships marketing capability across a diverse partner portfolio. You'll manage end-to-end campaigns from briefs to delivery, drawing on customer insights and performance data to optimise activity and drive engagement across CRM, digital, content and paid media.

This is a hands-on role in a fast-paced travel loyalty environment, with cross-functional collaboration

Qualifications

• Broad end-to-end marketing experience across multiple channels.
• Strong ability to link partner objectives to customer marketing.

Responsibilities

• Lead end-to-end marketing activity from briefs to delivery.
• Collaborate with internal teams, agencies and partners to bring campaigns to market.
• Utilise customer insights and campaign results to optimise future activity.
• Work across CRM, digital, content, paid and owned media to drive impact.
• Communicate with Brand, Commercial and Product teams to align on objectives.

Job description

Step into an exhilarating journey with Velocity Frequent Flyer, one of Australia's leading loyalty programs. At Velocity, we don't just dream about travel-we live it, breathe it, and share it with our members every day.

Picture yourself in a dynamic role where adventure fuels your work, where innovation meets passion, and where you help redefine the possibilities of loyalty programs. You'll be at the forefront of transforming points into extraordinary experiences- whether it's stunning getaways, shopping sprees, or more.

As part of the Virgin Australia Group, you'll enjoy exciting perks, unmatched support, and endless opportunities to grow your career. Join our team and help our members turn their travel dreams into reality - one unforgettable moment at a time.

What you'll be doing:

As a Marketing Specialist in Velocity's Consumer Partnerships team, you'll help strengthen our marketing capability across a diverse partner portfolio. This is a broad, hands-on role for a marketer who can work across different categories, customer propositions and commercial challenges. You'll contribute from proposition and go-to-market planning through to campaign execution, optimisation and performance measurement.

You'll take partner briefs from the initial opportunity through planning, creative development and delivery, working with internal teams, agencies and external partners to bring activity to market. You'll use your understanding of customers and commercial objectives to shape relevant marketing, and draw on campaign results to improve what we do next.

You'll be great in this role if you:

• Bring broad, practical end to end marketing experience and strong fundamentals across customer insights, proposition development, GTM strategy, multi-channel execution, and campaign measurement.
• Are comfortable getting into the detail and using marketing tools to deliver activity, as well as contributing to the plan.
• Can connect a partner's commercial objectives with relevant, engaging customer marketing.
• Have strong campaign management skills and can take a brief from opportunity through planning, creative development, execution and optimisation.
• Have practical experience across channels such as CRM, digital, content, paid and owned media, and integrated campaigns.
• Communicate confidently and build effective relationships with Brand, Commercial and Product teams, agencies and external partners.
• Adapt quickly as you move between categories, propositions and competing priorities.
• Use data and campaign results to understand performance and improve future activity.
• Have experience in one or more high-volume, customer-led industries such as grocery or retail, insurance or financial services, telco, on-demand delivery/rideshare, loyalty, marketplaces or other consumer businesses. Cross-category or cross-industry experience is especially valuable.

What you'll get from us:

We're committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the Converge digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
• Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We're all individuals. We love that. That's why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.