Marketing Specialist, Performance & Lam

Hcf Australia; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

JMC Academy is undergoing a data and technology transformation, migrating our CRM to HubSpot, building a Microsoft Fabric data lakehouse, and embedding AI-driven decision making using Claude etc. We need the analyst who will turn that infrastructure into intelligence.

The Data & Performance Analyst is the data engine of JMC Academy’s Customer Division — providing the intelligence that drives performance across marketing, sales, admissions, onboarding, product, pricing, industry partnerships and

Qualifications

• 3 to 6 years of experience in data analytics, business intelligence, digital performance or marketing technology
• Strong SQL skills — able to write and maintain queries without assistance
• HubSpot CRM experience including configuration, data management and workflow automation
• Microsoft Fabric or equivalent data lakehouse experience (Azure Data Factory or Synapse considered)
• Power BI proficiency including DAX, dashboard design and multi-source data modelling
• Digital analytics experience across GA4, Google Ads and Meta Ads Manager
• Experience with DSP/DMP/CRM data integration for audience targeting and automated campaigns
• Ability to translate complex data into clear, commercially relevant insights for non-technical stakeholders

Responsibilities

• Manage data pipelines into Microsoft Fabric data lakehouse
• Maintain CRM data quality in HubSpot
• Build Power BI dashboards
• Integrate external demand and market intelligence
• Drive digital channel performance
• Help the Customer function make faster, smarter decisions

Skills

SQL

HubSpot CRM

Power BI

Digital analytics

Audience targeting

Data storytelling

Tools

Azure Data Factory

Synapse

Microsoft Fabric

Power BI

Job description

Data & Performance Analyst (Sydney/Melbourne/Brisbane)

2000 Sydney JMC Pty

Posted 1 day ago

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Job Description

JMC Academy is undergoing a significant data and technology transformation — migrating our CRM to HubSpot, building a Microsoft Fabric data-lake, and embedding AI-driven decision making using Claude etc. We need the analyst who will turn that infrastructure into intelligence.

ABOUT JMC ACADEMY

JMC Academy teaches approximately 2,500 students per year across campuses in Sydney, Melbourne and Brisbane — offering degrees and diplomas in Creative Courses.

Role Summary

The Data & Performance Analyst is the data engine of JMC Academy’s Customer Division — providing the intelligence that drives performance across marketing, sales, admissions, onboarding, product, pricing, industry partnerships and alumni engagement.

This role sits at the intersection of data engineering, business intelligence, digital analytics and performance marketing. You will manage data pipelines into our Microsoft Fabric data lakehouse, maintain CRM data quality in HubSpot, build Power BI dashboards, integrate external demand and market intelligence, drive digital channel performance, and help the entire Customer function make faster, smarter decisions.

WHAT WE ARE LOOKING FOR

• 3 to 6 years of experience in data analytics, business intelligence, digital performance or marketing technology
• Strong SQL skills — able to write and maintain queries without assistance
• HubSpot CRM experience including configuration, data management and workflow automation
• Microsoft Fabric or equivalent data lakehouse experience (Azure Data Factory or Synapse considered)
• Power BI proficiency including DAX, dashboard design and multi-source data modelling
• Digital analytics experience across GA4, Google Ads and Meta Ads Manager
• Experience with DSP/DMP/CRM data integration for audience targeting and automated campaigns
• Ability to translate complex data into clear, commercially relevant insights for non-technical stakeholders

Highly regarded:

• Experience with VTAC, UAC or QTAC tertiary admissions data
• Knowledge of Department of Education, TEQSA or QILT data frameworks
• Experience with Burning Glass/Lightcast or LinkedIn Talent Insights
• Familiarity with Paradigm SMS, Canvas LMS or Microsoft Dynamics ERP
• Experience using AI tools including Claude or ChatGPT for analytics workflows
• Python or R for advanced analysis and automation

WHY THIS ROLE

• Technology transformation moment — help build JMC’s data infrastructure from the ground up as we implement Microsoft Fabric, HubSpot and Claude
• Extraordinary data breadth — internal CRM, ERP, LMS and SMS unified with TAC demand feeds, DoE datasets and Burning Glass labour intelligence
• AI-forward environment — Claude is being actively embedded into analytics workflows
• Whole-of-function scope — analytics backbone for every team in the Customer Division
• Executive visibility — direct reporting line to the Chief Customer Officer
• Flexible campus base — Sydney, Melbourne or Brisbane

HOW TO APPLY

Please apply with your CV and a brief note telling us:

• The most complex data environment you have worked in and how you made sense of it
• A specific example of how your analysis changed a business or marketing decision
• The tools and platforms you are most proficient in and what you are currently learning

JMC Academy is committed to diversity, equity and inclusion. We encourage applications from people of all backgrounds, cultures and identities.

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