AI-Driven Data & Performance Analyst

Jmc Pty; Sydney, Melbourne, City of Brisbane; On-site; AUD 90,000 - 130,000; Full time

Job summary

JMC Academy is undergoing a major data and technology transformation, migrating our CRM to HubSpot, building a Microsoft Fabric data lake, and embedding AI-driven decision making. We seek a Data & Performance Analyst to turn infrastructure into intelligence across marketing, sales, admissions and alumni engagement.

You will manage data pipelines, maintain CRM data quality, build Power BI dashboards, and drive digital analytics and AI-enabled decision support across the Customer function.

Qualifications

• 3 to 6 years of experience in data analytics, business intelligence, digital performance or marketing technology
• Strong SQL skills — able to write and maintain queries without assistance
• HubSpot CRM experience including configuration, data management and workflow automation
• Microsoft Fabric or equivalent data lakehouse experience (Azure Data Factory or Synapse considered)
• Power BI proficiency including DAX, dashboard design and multi-source data modelling
• Digital analytics experience across GA4, Google Ads and Meta Ads Manager
• Experience with DSP/DMP/CRM data integration for audience targeting and automated campaigns
• Ability to translate complex data into clear, commercially relevant insights for non-technical stakeholders

Responsibilities

• Manage and develop JMC’s Microsoft Fabric data lakehouse — building and maintaining pipelines from Dynamics ERP, Paradigm SMS, Canvas LMS and HubSpot CRM
• Write and maintain SQL queries to extract, transform and load data across JMC’s systems and third-party sources
• Manage HubSpot CRM data quality including configuration, segmentation, hygiene and system integrations
• Consume, process and analyse data from VTAC, UAC and QTAC to understand student demand, application volumes and competitive positioning
• Analyse Department of Education and TEQSA datasets to monitor sector trends and competitive dynamics
• Integrate and leverage Burning Glass/Lightcast and LinkedIn Talent Insights to inform course relevance and graduate employability
• Own digital analytics across GA4, HubSpot, Google Ads, Meta Ads Manager and Microsoft Ads
• Monitor website performance, lead generation, conversion rates and campaign attribution
• Utilise DSP, DMP and CRM data to build automated campaign journeys and precision audience targeting
• Design, build and maintain Power BI dashboards covering the full customer journey from lead to enrolment
• Produce regular performance reports for the CCO and marketing leadership
• Develop team-specific dashboards for Marketing, Sales, Admissions, Outreach and Onboarding
• Embed Claude as an active tool for data analysis and decision support across the Customer function
• Champion a data-driven culture making data accessible and actionable for all team members
• Cross-Functional Support Provide analytics support for Marketing, Sales and Admissions, Onboarding, School and Agent Outreach, Product/Pricing/Profile Planning, and Industry Partnerships and Alumni Engagement.

Skills

SQL

Power BI

HubSpot CRM

GA4

Google Ads

Meta Ads Manager

DAX

Tools

Microsoft Fabric

Dynamics 365 ERP

Paradigm SMS

Canvas LMS

Claude AI

Job description

JMC Academy is undergoing a major data and technology transformation, migrating our CRM to HubSpot, building a Microsoft Fabric data lake, and embedding AI-driven decision making. We seek a Data & Performance Analyst to turn infrastructure into intelligence across marketing, sales, admissions and alumni engagement.

You will manage data pipelines, maintain CRM data quality, build Power BI dashboards, and drive digital analytics and AI-enabled decision support across the Customer function.