Marketing Specialist - Lead Generation

Hall & Prior Aged Care Group; Sydney; On-site; AUD 110,000 - 120,000; Full time

Job summary

Hall & Prior Aged Care Group is hiring a performance marketing lead to drive high-quality leads for a growing electrical and security services business in Sydney. You will own Meta and Google ad campaigns, test offers, and optimize landing pages and funnels for conversions.

Responsibilities include campaign management, performance tracking, content support, and scalable growth. The role rewards experimentation and career progression within a results-driven environment.

Qualifications

• 3+ years of experience in digital or performance marketing.
• Proven experience in lead generation (not just brand awareness).
• Strong knowledge of Meta Ads Manager, Google Ads and conversion tracking.
• Ability to think commercially and understand what drives conversions.
• Experience creating or guiding offers, funnels and landing pages.

Responsibilities

• Managing and optimising paid ad campaigns across Meta (Facebook & Instagram) and Google.
• Creating and testing high-converting offers.
• Building or coordinating landing pages that convert.
• Tracking and analysing campaign performance.
• Continuously testing creatives, audiences, offers and funnels.
• Scaling successful campaigns and improving underperforming ones.
• Driving both lead volume and lead quality.
• Creating social media content and managing platforms.
• Supporting graphic design and video editing.

Skills

Digital marketing

Lead generation

Meta Ads Manager

Google Ads

Conversion tracking

Tools

GoHighLevel

ClickFunnels

Job description

• EARN $110,000 - $120,000 + Super | Negotiable Based on Experience
• Growing Electrical & Security Business Driving Real Results

About The Company

Our client is a trusted provider of electrical and security services across Greater Sydney and the Illawarra, with over 10 years of industry experience. The company delivers high-quality solutions for residential and commercial clients, including installations, maintenance, renovations, and new construction projects. Known for their reliability, professionalism, and transparent pricing, they offer 24/7 support with a team of licensed electricians committed to efficient, clean, and high-standard workmanship, backed by a lifetime workmanship guarantee.

About The Opportunity

The primary purpose of this position is to generate consistent, high-quality leads and manage the full funnel from ad to conversion.

This is not a general marketing role: it is suited to someone who enjoys testing, optimising and scaling campaigns based on performance.

Some of your responsibilities will include:

• Managing and optimising paid ad campaigns across Meta (Facebook & Instagram) and Google
• Creating and testing high-converting offers
• Building or coordinating landing pages that convert
• Tracking and analysing campaign performance
• Continuously testing creatives, audiences, offers and funnels
• Scaling successful campaigns and improving underperforming ones
• Driving both lead volume and lead quality
• Creating social media content and managing platforms
• Supporting graphic design and video editing

About You

The successful candidate will have:

• 3+ years of experience in digital or performance marketing
• Proven experience in lead generation (not just brand awareness)
• Strong knowledge of Meta Ads Manager, Google Ads and conversion tracking
• Ability to think commercially and understand what drives conversions
• Experience creating or guiding offers, funnels and landing pages

It would also be desirable if you had:

• Strong copywriting skills for ads and landing pages
• Experience with funnel platforms such as GoHighLevel or ClickFunnels
• CRM and lead tracking experience
• Experience working with service-based businesses (e.g. trades)

What's in it for You?

• Be Part of a Growing Business With Strong Market Demand
• Work on Campaigns That Directly Impact Revenue & Performance
• Freedom to Test, Optimise & Scale Your Own Ideas
• Opportunity to Grow Into a Senior or Growth-Focused Role
• Dynamic Role Focused on Results, Not Just Marketing Activity
• Work With a Team That Values Performance & Innovation