Marketing Specialist - ACT

PHILLIP RILEY PROJECTS PTY LTD; Canberra; On-site; AUD 88,000 - 108,000; Full time

Job summary

PHILLIP RILEY PROJECTS PTY LTD in Canberra is seeking a Marketing Specialist for a permanent full‑time role. You will coordinate campaign creative across SEM, Facebook ads, banners, microsites and landing pages to attract leads.

You will improve ad efficiency with AB testing, track performance metrics, build reports and dashboards, and use data to guide strategy. Proficiency in WordPress and Google Analytics is preferred; strong teamwork and communication are essential.

Qualifications

• Coordinate campaign creative across multiple channels including SEM, social ads and landing pages.
• AB test and track performance to improve advertising efficiency.
• Analyze user experience and conversion data to optimize pages.

Responsibilities

• Coordinate campaign creative including SEM, Facebook ads, dynamic banner ads, microsites and landing pages
• Improve advertising efficiency by AB testing, tagging & tracking creative
• Improve user experience and conversion rates on web pages by testing content and design
• Report on ROI and key success metrics
• Develop and maintain reports and dashboards, keeping track of testing methodology and performance metrics

Skills

Campaign coordination

AB testing

Analytics

WordPress

Google Analytics

Team collaboration

Autonomy

Tools

WordPress

Google Analytics

Job description

PHILLIP RILEY PROJECTS PTY LTD - Canberra ACT

Job Type: Permanent position | Full time position

Job Description

Phillip Riley has an exciting full-time position available for a Marketing Specialist. We are seeking someone with a 'can do' attitude and experience in the field.

• Coordinate campaign creative including SEM, Facebook ads, dynamic banner ads, microsites and landing pages


• Improve advertising efficiency by AB testing, tagging & tracking creative


• Improve user experience and conversion rates on web pages by testing content and design


• Report on ROI and key success metrics


• Develop and maintain reports and dashboards, keeping track of testing methodology and performance metrics

About you:

• Attention to detail


• Excellent communication skills


• Analytical skills

Key Competencies:

• Demonstrated experience in a similar role (at least two years) Result orientated with proven experience in attracting leads Analytical, and able to use data-driven insights to guide decisions and strategies


• Proficient with WordPress and Google Analytics


• A team player - strong in collaboration but able to work autonomously


• Minimum of 1 year experience in a similar role

Salary $87,500 - $107,500 + Super