Data-Driven Marketing Specialist: PPC, CRO & Analytics

PHILLIP RILEY PROJECTS PTY LTD; Canberra; Sur place; AUD 88 000 - 108 000; Plein temps

Résumé du poste

PHILLIP RILEY PROJECTS PTY LTD in Canberra is seeking a Marketing Specialist for a permanent full‑time role. You will coordinate campaign creative across SEM, Facebook ads, banners, microsites and landing pages to attract leads.

You will improve ad efficiency with AB testing, track performance metrics, build reports and dashboards, and use data to guide strategy. Proficiency in WordPress and Google Analytics is preferred; strong teamwork and communication are essential.

Qualifications

• Coordinate campaign creative across multiple channels including SEM, social ads and landing pages.
• AB test and track performance to improve advertising efficiency.
• Analyze user experience and conversion data to optimize pages.

Responsabilités

• Coordinate campaign creative including SEM, Facebook ads, dynamic banner ads, microsites and landing pages
• Improve advertising efficiency by AB testing, tagging & tracking creative
• Improve user experience and conversion rates on web pages by testing content and design
• Report on ROI and key success metrics
• Develop and maintain reports and dashboards, keeping track of testing methodology and performance metrics

Connaissances

Campaign coordination

AB testing

Analytics

WordPress

Google Analytics

Team collaboration

Autonomy

Outils

WordPress

Google Analytics

Description du poste

PHILLIP RILEY PROJECTS PTY LTD in Canberra is seeking a Marketing Specialist for a permanent full‑time role. You will coordinate campaign creative across SEM, Facebook ads, banners, microsites and landing pages to attract leads.

You will improve ad efficiency with AB testing, track performance metrics, build reports and dashboards, and use data to guide strategy. Proficiency in WordPress and Google Analytics is preferred; strong teamwork and communication are essential.