Data-Driven Growth Marketing Specialist

PHILLIP RILEY PROJECTS PTY LTD; Melbourne; On-site; AUD 88,000 - 108,000; Full time

Job summary

Phillip Riley Projects Pty Ltd in Melbourne is seeking a Marketing Specialist for a permanent, full-time role. You will coordinate campaign creative across SEM, social ads, banners, microsites and landing pages, and drive optimization through AB testing and analytics.

You will improve user experiences and conversion rates by testing content and design, and report on ROI with dashboards and testing methodologies. Strong communication, attention to detail and team collaboration are essential.

Qualifications

• At least 2 years’ experience in a similar marketing role.
• Proven ability to attract leads and measure ROI.
• Experience with WordPress and Google Analytics.

Responsibilities

• Coordinate campaign creative including SEM, Facebook ads, dynamic banners, microsites and landing pages.
• Improve advertising efficiency by AB testing, tagging & tracking creative.
• Improve user experience and conversion rates on web pages by testing content and design.
• Report on ROI and key success metrics.
• Develop and maintain reports and dashboards, keeping track of testing methodology and performance metrics.

Skills

Analytical skills

Attention to detail

Excellent communication

Team player

Tools

WordPress

Google Analytics

Job description

Phillip Riley Projects Pty Ltd in Melbourne is seeking a Marketing Specialist for a permanent, full-time role. You will coordinate campaign creative across SEM, social ads, banners, microsites and landing pages, and drive optimization through AB testing and analytics.

You will improve user experiences and conversion rates by testing content and design, and report on ROI with dashboards and testing methodologies. Strong communication, attention to detail and team collaboration are essential.