Marketing Specialist

WOW Recruitment; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

WOW Recruitment is seeking a hands-on Marketing Campaign Lead to shape the creative direction for a growing design-led furniture and homewares brand in Australia. You will own campaigns from concept to delivery, spanning product launches, digital channels, showroom activations and events.

With 3-5 years in marketing and a genuine interest in interiors, you will interpret agency-led paid media data to guide creative decisions, manage assets, and drive showroom initiatives.

Qualifications

• 3-5 years' experience in a marketing role.
• Tertiary qualifications in marketing, communications or related field.
• Background in or genuine interest in interiors, design or furniture.
• Strong organisational and project management skills.
• Experience with Shopify and Klaviyo is an advantage.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign).
• Experience with social media platforms (Meta Business Suite, Pinterest, LinkedIn).

Responsibilities

• Coordinating end-to-end marketing campaigns, including new collection launches.
• Interpreting performance data from agency-run paid media campaigns to inform creative direction.
• Leading showroom marketing, events, launches and client activations.
• Creating and maintaining digital assets across website, social and EDM.
• Managing website updates and digital platform improvements.

Skills

Campaign management

Digital marketing

Content creation

Showroom events

Social media management

Project management

Interiors/design interest

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

Klaviyo

Adobe Creative Suite

Job description

Do you love the idea of shaping the creative direction behind a growing, design-led brand? This is a rare opportunity to join a well-established Australian furniture and homewares business with a strong presence in the interiors and trade industry, at a business that's genuinely investing in its next phase of growth.

You'll take ownership of marketing campaigns from concept through to delivery, spanning product launches, digital, showroom and events. Paid media is handled by an external agency, so instead of running ads yourself, you'll be interpreting that performance data and using it to drive the creative.

It's a broad, hands-on role suited to someone energetic, passionate and genuinely interested in interiors or design.

Why This Job

• Full ownership of campaign creative and execution, not just coordination
• Work across a genuinely broad remit: digital, trade, showroom and events
• Join a business at an exciting growth stage with real scope to make the role your own
• Predominantly B2B environment, ideal for someone who enjoys trade and industry relationships
• Strong salary on offer for the right person, with flexibility for a standout candidate

What You'll Be Doing

• Coordinating end-to-end marketing campaigns, including new collection launches
• Interpreting performance data from agency-run paid media campaigns to inform creative direction
• Leading showroom marketing, events, launches and client activations
• Creating and maintaining digital assets across website, social and EDM
• Managing website updates and digital platform improvements

What You'll Bring

• 3-5 years' experience in a marketing role
• Tertiary qualifications in marketing, communications or a related field
• Background in or genuine interest in interiors, design or furniture
• Strong organisational and project management skills
• Experience with Shopify and Klaviyo is an advantage
• Proficiency in Adobe Creative Suite (particularly Photoshop and InDesign)
• Experience with social media platforms (Meta Business Suite, Pinterest, LinkedIn)