Marketing Specialist

Skin Body Rescue Clinic; Sydney; On-site; AUD 72,000 - 88,000; Full time

Job summary

Skin Body Rescue Clinic in Double Bay, Sydney is seeking a Marketing Specialist to lead marketing strategy across services, products and brand. You will research market trends, coordinate annual campaigns and advise on pricing, packages and promotions.

You will plan and run digital campaigns, manage brand communications, and engage clients across channels, while monitoring performance and reporting findings to management. Experience in health/beauty sectors is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field

Responsibilities

• Identify market opportunities for our treatments and products by researching the market, customer trends and competitors
• Develop and coordinate the clinic’s marketing plans and annual campaign calendar
• Advise management on pricing strategy, treatment packages, product mix and sales promotions
• Plan, run and measure multi-channel digital and social media campaigns
• Manage brand communications and partnerships
• Manage client communications, keeping existing and new clients informed and engaged
• Monitor campaign and sales performance, and report results and recommendations to management
• Brief and coordinate external contractors, including video editors, designers and agencies
• Maintain consistent brand messaging across all platforms, in line with AHPRA and TGA advertising guidelines

Skills

Communication skills

Analytical skills

Digital advertising

Education

Bachelor’s degree in Marketing, Business, Communications or a related field

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

About us

Skin Body Rescue Clinic is an established skin and aesthetics clinic in Double Bay, Sydney, with a loyal and diverse client base. We offer a wide range of skin and body treatments and professional skincare products.

As our business continues to grow, we’re looking for a Marketing Specialist to lead our marketing strategy across our services, products and brand.

The role

Reporting to the Clinic Director, you will:

• Identify market opportunities for our treatments and products by researching the market, customer trends and competitors
• Develop and coordinate the clinic’s marketing plans and annual campaign calendar
• Advise management on pricing strategy, treatment packages, product mix and sales promotions
• Plan, run and measure multi-channel digital and social media campaigns
• Manage brand communications and partnerships
• Manage client communications, keeping existing and new clients informed and engaged
• Monitor campaign and sales performance, and report results and recommendations to management
• Brief and coordinate external contractors, including video editors, designers and agencies
• Maintain consistent brand messaging across all platforms, in line with AHPRA and TGA advertising guidelines

About you

• Bachelor’s degree in Marketing, Business, Communications or a related field
• At least 12 months of full-time experience in a marketing specialist or similar role
• Proven experience planning and running marketing and communication campaigns, including digital and social media
• Strong analytical skills and experience using digital advertising and analytics tools (e.g. Meta Ads Manager, Google Ads, Google Analytics)
• Strong written and verbal communication
• Experience in health, beauty or aesthetics industries is a plus

Pay: From $80,000.00 per year

Work Location: In person