Marketing Specialist

Independent Pharmacies Australia (IPA); Melbourne; On-site; AUD 72,000 - 88,000; Full time

Benefits offered by this job

Base salary + superannuation + bonus

Discounts on health products

Parental leave

Private health insurance discounts

Career development opportunities

Modern head office near public transit

Job summary

DBG Health is seeking an experienced marketing leader to drive the CDC discount centre’s growth in Australia. You will develop and execute integrated campaigns, manage the marketing calendar, and partner with cross-functional teams to deliver customer-focused initiatives.

You thrive in fast-paced retail, translate business aims into measurable campaigns, and lead budgeting, reporting, and stakeholder engagement to boost member engagement and sales across channels.

Qualifications

• Degree in Marketing or related discipline with at least 2 years in a senior marketing role.
• Experience developing integrated marketing strategies in retail/pharma/consumer environments.
• Strong stakeholder management and cross-functional collaboration.

Responsibilities

• Develop and deliver the CDC marketing strategy, leading integrated campaigns and brand initiatives that drive growth and customer experience.
• Own the end-to-end marketing calendar and catalogue program, ensuring campaigns are on time and within budget.
• Partner with cross-functional teams to execute campaigns, promotions, and strategic initiatives that maximise performance.
• Analyze campaign performance and market trends, provide insights and recommendations to improve effectiveness and ROI.
• Lead marketing support across store network, overseeing activity for openings, relocations, rebrands, and closures.
• Manage the CDC marketing budget and build strong member relationships, delivering measurable outcomes.

Skills

Marketing strategy

Campaign management

Stakeholder management

Analytical thinking

Project management

Communication

Budget management

Education

Bachelor's degree in Marketing

Job description

About DBG Health & IPA

DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,500 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the wellbeing of all people.

Independent Pharmacies of Australia is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. Through each banner of Independent Pharmacies Australia, member pharmacies have access to market-leading trading terms, exciting marketing campaigns, merchandise support, expert professional service leadership, and hassle-free technology, including ecommerce. Our Mission is to unify our network of independent pharmacies to support them in their growth in delivering tailored health solutions that strengthen their local communities. Our values of Pioneering, Accountability, Collaboration, and Tenacity are the PACT our team members make to be our best every day and work together to deliver this vision and create a great place to work.

Why IPA

IPA is in the middle of an ambitious three-year plan to grow from 1,060 member pharmacies to 1,800 — and to make those pharmacies the most capable community pharmacies in Australia. Professional services are central to that vision.

We've done the hard work of getting our structure, strategy and culture aligned. Now we're focused on delivery — and on building a team that's genuinely member-first, accountable to outcomes and excited about the future of pharmacy.

About The Role

As the CDC Marketing Manager, you will lead the strategic direction and execution of the Chemist Discount Centre (CDC) marketing program, driving brand growth through commercially focused, customer-led initiatives. Working closely with cross-functional teams, you will develop and deliver integrated marketing campaigns, optimise catalogue performance, and create initiatives that strengthen customer engagement and support member success.

This is an exciting leadership opportunity for an experienced marketing professional who thrives in a fast-paced retail environment. You will combine strategic thinking with hands‑on execution, influence key stakeholders across the business, and deliver measurable marketing outcomes that contribute to the continued growth and success of the CDC brand.

Key Responsibilities

• Develop and deliver the CDC marketing strategy, leading integrated campaigns and brand initiatives that drive commercial growth, strengthen brand awareness, and enhance the customer experience across all channels.
• Own the end‑to‑end marketing calendar and catalogue program, ensuring campaigns are delivered on time, within budget, and in compliance with all relevant regulatory requirements, while maintaining a consistent brand presence across digital, in‑store, loyalty, and promotional activity.
• Partner with cross‑functional teams including Merchandise, Loyalty, Digital, Retail Operations, and Member Engagement to execute customer‑focused campaigns, seasonal promotions, and strategic initiatives that maximise commercial performance.
• Analyse campaign performance and market trends, providing actionable insights, post‑campaign reporting, and recommendations to continuously improve marketing effectiveness, customer engagement, and return on investment.
• Lead marketing support across the CDC store network, overseeing marketing activity for new store openings, relocations, rebrands, ownership changes, and store closures while ensuring seamless member communications and brand consistency.
• Manage the CDC marketing budget and build strong member relationships, providing ongoing marketing support, driving campaign adoption, resolving member enquiries, and ensuring marketing investment delivers measurable business outcomes.

Key Requirements

• Degree in Marketing, Business, or a related discipline (or equivalent experience) with a minimum of 2 years' experience in a senior marketing role.
• Demonstrated experience developing and executing integrated marketing strategies, ideally within a retail, pharmacy, FMCG, or consumer‑focused environment, with a strong understanding of campaign and catalogue management.
• Strong commercial acumen with the ability to translate business objectives into marketing initiatives that drive customer acquisition, engagement, sales growth, and return on investment.
• Exceptional stakeholder management and communication skills, with proven experience influencing and collaborating across cross‑functional teams, external agencies, and supplier partners.
• Highly organised project manager with the ability to lead multiple campaigns simultaneously, manage competing priorities, and deliver high‑quality outcomes on time and within budget.
• Strong analytical and problem‑solving capability, with experience interpreting campaign performance data, identifying opportunities for improvement, and ensuring marketing activities comply with relevant regulatory and brand requirements.

Benefits & Perks

At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally. DBG Health is Defined by Good. Our purpose is to create a world where feeling better is a right, not a privilege. Millions of people rely on us for access to affordable products and services that make them feel better. This is more than just a goal. It’s our responsibility.

• Remuneration: This role offers a base salary of $80,000 + superannuation + bonus.
• Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
• Generous parental leave scheme – ask us about it!
• Access discounted private health insurance through Australian Unity, AIA Health of NIB
• We are a values‑driven business fostering a supportive and friendly team culture
• Enjoy the ability to work autonomously, empowering you to drive your own success.
• Convenient head office location close to public transport, cafes and restaurants
• Opportunity to grow your career across all divisions within DBG Health
• Ability to purchase additional leave to provide opportunity for employees to spend more precious time with family, travelling or even study
• Explore the option of paying for your vehicle costs through novated leasing

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal‑opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.