Marketing Manager China/ Korea

Laneway Education; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Laneway Education in Sydney is seeking a Marketing Manager to grow international student enrolments by engaging with current recruitment partners and forming new partnerships. The role requires a strategic, results-driven approach and the ability to represent the college across diverse platforms.

You will lead marketing strategies, organise education fairs and workshops, and build strong relationships with agents and colleges to support ongoing recruitment efforts and student support.

Qualifications

• Experience in the Education industry preferred.
• Strong communication, presentation and relationship-building across multicultural contexts.
• Self-motivated and proactive.

Responsibilities

• Research and build up a new agent network both in Australia and Overseas.
• Work on aggressive student recruitment goals and targets.
• Maintain a strategic mindset on opening new doors for the college to attract new niches.
• Lead the efforts to organise education fairs and education agent workshops.
• Be the face of the college's marketing on social media and other platforms.
• Continually develop personal and team product and industry knowledge to improve selling skills.
• Manage a variety of projects and priorities while consistently achieving required KPI's.
• Provide weekly and monthly reports to supervisor on sales activity.
• Manage Relationships with the existing agent network
• Manage agent and college relationships, including email, telephone, and face-to-face with current and new students on a timely basis.
• Create and deliver presentations to clients and potential clients and take a consultative brief.
• Design and Lead Marketing strategies and vehicles for improved promotion strategies.

Skills

Extrovert

Communication

Presentation

Relationship-building

Multicultural contexts

Job description

We are a CRICOS-registered RTO and part of a growing group of colleges committed to delivering the best education in Australia. Located in Sydney, Melbourne, and other locations across Australia, we offer a supportive, multicultural, and innovative environment where students thrive, and staff enjoy being part of a forward-thinking team. We pride ourselves on quality education, modern facilities, and a culture that values collaboration, growth and continuous improvement.

• Location: This is a Sydney-based role; applicants must currently reside in Sydney

The Marketing Manager's primary role is to grow our international student enrolment numbers through high-quality engagement with current recruitment partners and by establishing partnerships with new recruitment partners.

Its secondary function is to serve as a high-level educational liaison, supported by a counselling and supportive approach, connecting with Agents and relevant colleges to meet needs and provide ongoing support.

Responsibilities

• Research and build up a new agent network both in Australia and Overseas.
• Work on aggressive student recruitment goals and targets.
• Maintain a strategic mindset on opening new doors for the college to attract new niches.
• Lead the efforts to organise education fairs and education agent workshops.
• Be the face of the college's marketing on social media and other platforms.
• Continually develop personal and team product and industry knowledge to improve selling skills.
• Manage a variety of projects and priorities while consistently achieving required KPI's.
• Provide weekly and monthly reports to supervisor on sales activity.
• Manage Relationships with the existing agent network
• Manage agent and college relationships, including email, telephone, and face-to-face with current and new students on a timely basis.
• Create and deliver presentations to clients and potential clients and take a consultative brief.
• Design and Lead Marketing strategies and vehicles for improved promotion strategies.

Requirements

• Experience in the Education Industry (ideal, but not necessary)
• An Extrovert with Excellent communication, presentation, and relationship-building skills across multicultural contexts.
• Self-Motivated
• Can speak any of the following languages