Marketing & Social Media Coordinator

Virtue Homes; Traralgon; On-site; AUD 60,000 - 90,000; Full time

Job summary

Virtue Homes in Traralgon is seeking a hands-on Marketing Content Creator to plan, produce and schedule premium content across Instagram, Facebook, LinkedIn, and other channels. You will photograph display homes, support TV/radio campaigns and write engaging captions and blogs for the website.

You will use Canva, Meta Business Suite, and editing tools (Adobe/CapCut), and embrace generative AI to streamline workflows.

Qualifications

• Study or experience in marketing, communications or a related field.
• Strong eye for premium, lifestyle-led design and content.
• Confident with Canva, Meta Business Suite and photo/video editing (Adobe, CapCut).
• Open to generative AI tools.
• Organised, self-directed and comfortable with remote management and regular check-ins.
• Happy to appear on camera or voice content for the brand (optional, release signed).

Responsibilities

• Plan, create and schedule content for Instagram, Facebook and LinkedIn, in line with brand guidelines and content calendar.
• Photograph and film builds, display homes and team moments.
• Help produce content for TV, radio and podcast campaigns.
• Write captions, EDMs, blogs and website updates, and support SEO on virtuehomes.com.au.
• Use AI tools for content, editing and workflow as part of marketing approach.
• Help run display home launches (including Eden 37), open homes and local events in Traralgon and Warragul.
• Track campaign and social results and report on what's working.
• Keep signage, brand assets and marketing materials consistent.

Skills

Marketing knowledge

Content creation

Photo/video editing

Organisational skills

Camera presence

Education

Marketing/Communications study or experience

Tools

Canva

Meta Business Suite

Adobe

CapCut

Generative AI tools

Job description

Virtue Homes is a premium custom home builder based in Traralgon, part of the Virtue Group alongside Virtue Developments. We design and build architecturally considered homes across Gippsland, and we're growing, with our Eden 37 mid-century display home opening in Traralgon in early 2027.

We're an award-winning team, and we're proud of the supportive culture behind that work. You'll join a close-knit group that backs each other, shares ideas openly and celebrates wins together, with the guidance and room you need to do your best work and grow your career.

The role

Reporting to our Marketing Manager, you'll create and manage content across social, digital, TV, radio and podcast channels. It's a hands-on role for a creative, organised person who wants to grow with a premium regional brand and is excited about using modern tools, including AI, to work smarter.

What you'll do

• Plan, create and schedule content for Instagram, Facebook and LinkedIn, in line with our brand guidelines and content calendar
• Photograph and film builds, display homes and team moments
• Help produce content for our TV, radio and podcast campaigns
• Write captions, EDMs, blogs and website updates, and support SEO/GEO on virtuehomes.com.au
• Use AI tools for content, editing and workflow as part of our marketing approach
• Help run display home launches (including Eden 37), open homes and local events in Traralgon and Warragul
• Track campaign and social results and report on what's working
• Keep signage, brand assets and marketing materials consistent

About you

• Study or experience in marketing, communications or a related field
• A strong eye for premium, lifestyle-led design and content
• Confident with Canva, Meta Business Suite and photo/video editing (Adobe, CapCut)
• Open to and curious about generative AI tools
• Organised, self-directed and comfortable working with a manager who works remotely, with regular check-ins
• Happy to appear on camera or voice content for the brand (optional, covered by a signed release)
• An interest in architecture, interiors or construction is a bonus

Why Virtue

• A supportive team that genuinely backs each other
• An innovative, creative marketing team where your ideas matter and you have real input into a growing regional brand
• A brand you'll be proud to represent
• Regular team bonding events
• Beautiful homes and projects to create content around

Note: This is a full-time, office-based role. Part-time hours may be considered for the right candidate.