Marketing Coordinator: Digital & Content

The Homewares Group; City of Melbourne; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Generous employee discounts

Exclusive shopping events

Job summary

Minimax is seeking a Marketing Coordinator to lead content across Instagram, TikTok, YouTube and more, shaping how a premium homeware brand is presented online.

You will work with the Marketing Manager to own content strategy, shoot and edit, write copy, and grow our social presence while collaborating with buyers, stores and external partners.

Qualifications

• Minimum 3 years in marketing, social or content roles (retail/homeware a bonus).
• Passion for homewares, cooking and food.
• Strong writing ability with a confident brand voice and visual eye.
• Fluency with leading design/video tools or equivalents.

Responsibilities

• Shoot, edit and publish content across Instagram, TikTok, Facebook and YouTube — from styled sets to in-store moments.
• Build the content calendar with the Marketing Manager and maintain high standards.
• Write captions, EDM copy and campaign lines in Minimax voice.
• Develop creatives for Meta ad campaigns with the media agency.
• Own day-to-day social channels and expand YouTube and TikTok.
• Brief paid social agency, interpret reporting and make recommendations.
• Manage community and coordinate creator partnerships.
• Run EDM calendar and campaigns with Marketing Manager and buying team.
• Report on social, paid and email with a clear point of view.
• Collaborate with store teams for seasonal events and launches.

Skills

Social media management

Content creation

Copywriting

Adobe Creative Suite

Canva / CapCut

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Since 1967, Minimax has brought the finest international homewares brands to Australian customers, building a reputation for enduring quality that Australians have come to trust across generations. As a key member of the Marketing team, you will have a front-row seat in shaping how that reputation is told, and a genuine opportunity to build a long-term career in retail marketing as the business grows.

We are looking for a Marketing Coordinator to bring that same standard to our digital channels. Reporting to our Marketing Manager, you will work closely with them to shape how a premium brand shows up on Instagram, TikTok, YouTube and Meta — and you will own the content that gets it there.

Key Responsibilities

Create:

• Shoot, edit and publish content across Instagram, TikTok, Facebook and YouTube — from styled sets to considered in-store moments
• Build the content calendar with the Marketing Manager and keep the standard consistently high
• Write the words: captions, EDM copy, campaign lines. If it sounds like Minimax, you wrote it
• Develop the creative for our Meta ad campaigns, working alongside our media agency

Grow:

• Take day-to-day ownership of our social channels, with real scope to build out YouTube and TikTok
• Partner with our agency on paid social — you will brief the creative, interpret their reporting and bring recommendations to the Marketing Manager to shape what we do next
• Manage the community, and coordinate creator partnerships that genuinely suit the brand

Convert:

• Run the EDM calendar, briefing and building campaigns with the Marketing Manager and buying team
• Report across social, paid and email — and turn the numbers into a clear point of view

Connect:

• Work with our store teams to support seasonal events, product launches and in-store experiences
• Collaborate with buying, e-commerce and suppliers to get the story behind the product, not just the price

About You

• Minimum 3 years in marketing, social or content — retail or homewares a bonus, not a must
• A passion for all things homewares, cooking, and food
• Genuinely good at making content: shooting, editing, pacing, hooks
• A strong writer with an instinct for brand voice and an eye for beautiful things
• Fluent in Adobe Creative Suite, Canva, CapCut, or whatever your tool of choice is
• Deeply online — you know the formats that work and the ones that are already tired
• Comfortable reading performance data and confident forming a view on it
• A natural collaborator who shares ideas early, takes feedback well and enjoys building something as a team
• Organised, calm, and at home in a fast-moving retail business

About Us

Minimax is a leading kitchen and homewares retailer in Australia with over 50 years of heritage. With stores across Victoria, South Australia, and Tasmania, along with a growing e-commerce presence, we bring the best in kitchen and homewares to our customers. Every day, we create memorable customer experiences through curated storytelling, driven by passion and excellence across our team.

Why Minimax

Minimax is committed to providing our employees with a rewarding workplace. As a family-owned company, we understand the value of flexibility and a healthy work-life balance.

Ownership of the content and channels of an established premium brand, with a Marketing Manager invested in your development

A small, close-knit team where good ideas get made

Competitive salary, generous discounts across homewares and photographic products, and exclusive shopping events