Marketing Manager

Chartered Accountants Australia and New Zealand; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid work

Great Place to Work®

Family Inclusive Workplace™

Parental leave

Carer support

Job summary

Chartered Accountants Australia and New Zealand is seeking a Marketing Manager to develop and deliver integrated campaigns that support growth, strengthen our brand and create value for members. You will report to the Head of Growth Marketing and use audience insights, data and performance to enhance acquisition, engagement and retention.

This role combines strategic thinking with hands-on delivery, collaborating with the Marketing team, internal stakeholders, agencies and suppliers to deliver

Qualifications

• Proven marketing experience delivering campaigns and business outcomes.
• Strong stakeholder management, influencing and relationship-building skills.
• Growth mindset and willingness to test new ideas.
• Ability to adapt quickly in evolving environments.
• Self-motivated with ownership and accountability.

Responsibilities

• Campaign strategy and delivery: Plan, deliver and optimise marketing campaigns.
• Growth marketing: Support acquisition, engagement and retention through audience-led activity.
• Insights and optimisation: Use data and performance to identify opportunities and improve results.
• Stakeholder partnership: Guide audiences, messaging, channels and execution.
• Performance reporting: Translate results into recommendations for senior stakeholders.
• Team development: Mentor the team and foster collaboration and learning.
• Agency and supplier management: Build relationships with agencies and suppliers.
• Operational excellence: Establish processes, governance and compliance for scalable delivery.

Job description

ABOUT THE ROLE

We’re looking for an experienced Marketing Manager to develop and deliver integrated campaigns that support commercial growth, strengthen our brand and create meaningful value for our members.

Reporting to the Head of Growth Marketing, you’ll use audience insights, data and campaign performance to enhance customer acquisition, engagement and retention. You’ll partner with the broader Marketing team, internal stakeholders, external agencies and suppliers to deliver high-performing campaigns and key business initiatives.

This is an opportunity to combine strategic thinking with hands‑on delivery, experiment with new approaches and turn complex marketing challenges into clear, measurable outcomes.

Key responsibilities

• Campaign strategy and delivery: Plan, deliver and optimise marketing campaigns aligned with business objectives, portfolio priorities and the annual marketing plan.
• Growth marketing: Support acquisition, engagement and retention through audience-led, member-focused marketing activity.
• Insights and optimisation: Use customer insights, data and campaign performance to identify opportunities, test new approaches and improve results.
• Stakeholder partnership: Provide practical marketing guidance on audience targeting, messaging, channels and campaign execution.
• Performance reporting: Translate campaign results into clear recommendations for senior stakeholders and business decision-makers.
• Team development: Support and mentor the team while fostering collaboration, innovation, accountability and continuous learning.
• Agency and supplier management: Build productive relationships with agencies, suppliers and external partners to deliver quality outcomes within budget.
• Operational excellence: Establish effective processes, governance and compliance practices that support consistent and scalable marketing delivery.

About you

You’re a commercially minded and audience-focused marketer who enjoys solving complex problems and turning strategy into action. Curious and adaptable, you’re comfortable testing new ideas, navigating ambiguity and bringing people together to achieve measurable outcomes.

You’ll bring

• Proven marketing experience delivering campaigns and business outcomes.
• Strong stakeholder management, influencing and relationship-building skills.
• A growth mindset, natural curiosity and willingness to test new ideas.
• The ability to adapt quickly and thrive in an evolving environment.
• A self‑motivated approach with strong ownership and accountability.
• Comfort navigating ambiguity and turning complexity into clear actions.

Experience in customer journeys, customer experience optimisation, member‑based organisations or international environments will be highly regarded. Familiarity with Adobe digital marketing tools, including Marketo and Adobe Analytics, would also be advantageous.

ABOUT US

Chartered Accountants Australia and New Zealand (CA ANZ) represent more than 140,000 financial professionals, supporting them to make a difference in the communities in which they work and live. We are committed to advancing the profession through high ethical standards, delivering world class services and education, and advocating for the public good. Guided by our purpose and values, we aspire to be a magnet for diverse talent, equip our members for success, and lead the way in sustainability, innovation, and trust in business and finance.

WHAT’S IN IT FOR YOU

At CA ANZ, we’re committed to fostering a workplace that reflects our values of collaboration, integrity, diversity and accountability. As part of our ambition to attract diverse talent and build an adaptive, member centric organisation, we’re proud to be certified as both a Great Place to Work® and Family Inclusive Workplace™ reflecting the genuine experiences of our people.

We actively support your work–life wellbeing through leading policies and practices, including flexible work arrangements, parental leave and carer support—helping you thrive both at work and at home.

In addition, you’ll enjoy

• A strong focus on equity, diversity, and inclusion embedded in everything we do
• Opportunities to grow your career through inspiring learning and development pathways
• The chance to contribute to meaningful work that supports sustainability and the public good
• A flexible hybrid work model that balances autonomy with the benefits of in‑person collaboration
• A culture that values your voice and empowers you to make an impact in your community and profession
• Enjoy the end of year break with 2 additional paid leave days (subject to annual approval)
• Work for a certified Great Place to Work® (global recognition based on anonymous feedback from our people)

CA ANZ welcomes applications from people of all ages, genders, cultural and linguistic backgrounds, Māori, Pasifika, Aboriginal and Torres Strait Islander peoples, people with a disability, and people who are diverse in gender and sexuality.

We are not engaging recruitment agencies for this role. Unsolicited CVs will not be accepted.