Marketing Officer (Digital Engagement)

flinders; Adelaide; On-site; AUD 85,000 - 93,000; Full time

Benefits offered by this job

17% superannuation

Flexible working

Staff development

Professional development

Diversity & inclusion

Campus facilities

Job summary

Flinders University in Bedford Park is seeking a Marketing Officer (Digital Engagement) to drive marketing, communications and stakeholder engagement across national projects, focusing on digital marketing, audiences and website optimisation. This role supports campaign execution, audience segmentation, website analytics and content production across channels, reporting to the Marketing and Data Lead.

You will contribute to SEO, UX improvements and audience development, with a fixed-term until

Qualifications

• Degree in marketing, communications or related discipline.
• Experience in digital marketing and content creation.
• Strong written and verbal communication skills.
• Ability to work across multidisciplinary teams.
• Willingness to learn new technologies and AI-enabled tools.

Responsibilities

• Supporting implementation of digital marketing campaigns across web, email and social channels.
• Assisting with audience segmentation and targeting activities.
• Monitoring website performance, user engagement and campaign metrics.
• Supporting search engine optimisation (SEO) and website discoverability initiatives.
• Contributing to website enhancement and user experience improvement activities.

Skills

Digital marketing

Content creation

Audience engagement

Cross-functional teamwork

SEO basics

Education

Degree in marketing, communications, public relations, digital media

Tools

Microsoft 365

Adobe Creative Cloud

InDesign

Job description

Position Details

Full-Time | Fixed term until 30 June 2030

Higher Education Officer Level 5| $84,599 - $93,366 p.a.

Location: Bedford Park / Kaurna Country

About the Role

Working collaboratively with project teams and reporting to the Marketing and Data Lead ( CareSearch Group), the Marketing Officer (Digital Engagement) contributes to the delivery of marketing, communications and stakeholder engagement activities across the CareSearch Group's nationally funded projects, with a focus on digital marketing, online audiences and website optimisation. More specifically, the incumbent supports audience engagement, resource promotion, campaign implementation and service improvement activities, disseminating content through a range of channels.

This role is also responsible for:

• Supporting implementation of digital marketing campaigns across web, email and social channels.
• Assisting with audience segmentation and targeting activities.
• Monitoring website performance, user engagement and campaign metrics.
• Supporting search engine optimisation (SEO) and website discoverability initiatives.
• Contributing to website enhancement and user experience improvement activities.

Please refer to the attached position description, for a comprehensive list of roles and responsibilities.

This position makes a significant contribution to the University's strategic plan to changing 10 million lives, Every One Matters, by 2035 through awareness and audience engagement, utilisation and impact of the CareSearch Group's digital products, resources and services.

About You

Your excellence in communication both written and verbal and demonstrated interpersonal capabilities, enable you to work collaboratively across multidisciplinary teams and projects.

Your ability to adapt to changing roles and responsibilities, demonstrates your flexibility, organisational and problem-solving abilities, enabling you to manage competing priorities, whilst demonstrating your initiative and commitment to continuous improvement.

You will also be able to demonstrate:

• Ability to create engaging content across multiple channels.
• Experience using Microsoft 365, Adobe Creative Cloud applications, particularly InDesign, and digital collaboration tools.
• Willingness and ability to learn new technologies, platforms and AI-enabled tools.
• General understanding of SEO, website optimisation and online audience development.

You will also have completed a degree in marketing, communications, public relations, digital media or a related discipline without subsequent relevant work experience; or equivalent combination of experience and/or education and/or training.

College of Health and Enablement

At the College of Health and Enablement, we aim to be an innovator in contemporary education producing a safer and more resilient health and social care workforce. Our mission is to improve lives and empower communities, enabling better health and caring in the world through an exceptional student learning experience. At the College, our research mission is about co-creating new knowledge which promotes wellbeing, and better care and support, to individuals and communities across the lifespan. We work proactively with industry partners and professional bodies leading to more employable and innovative graduates.

Life at Flinders

They say know your place. We say you've found it right here.

Flinders University was founded on the belief that learning should open minds, celebrate individuality and give people the freedom to pursue their own point of view. That spirit lives on in our community of thinkers, doers and changemakers who challenge convention, and each other, to shape what comes next.

Rising to a challenge is nothing new for Flinders. During our first 60 years, we've navigated revolutionary changes in social and cultural norms, and have responded to transformative economic, environmental and technological developments. Through it all, we've continued to deliver for our students and community, innovating in learning and research to prepare graduates for the changing world they help create.

Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don't just accommodate differences; we embrace and celebrate them.

So, why work at Flinders?

17% Superannuation + salary packaging options

Flexible working arrangements

Awarded the AHEIA Higher Education Award for Workplace Culture Excellence due to our commitment to wellbeing through our Thriving@Flinders staff wellbeing program

Wide range of professional development activities and services, including exclusive staff study offers

We embrace diversity and promote equity and inclusion for all students and staff, as shown through our three SAGE Cygnet Awards.

Vibrant campus life and amenities including on campus health care services , gym and childcare centre (Bedford Park, South