Marketing Officer (Digital Engagement)

Flinders University; Adelaide; On-site; AUD 85,000 - 93,000; Full time

Benefits offered by this job

Superannuation options

Flexible work arrangements

Professional development

Staff wellbeing program

Job summary

Flinders University is seeking a Marketing Officer (Digital Engagement) to collaborate with project teams and support the CareSearch Group's digital marketing, SEO and website optimisation across national projects.

You will create engaging content, assist audience segmentation, monitor metrics and contribute to UX improvements. A relevant degree and experience with Microsoft 365 and Adobe InDesign are preferred.

Qualifications

• Excellent written and verbal communication across teams.
• Ability to adapt to changing roles and priorities.
• Completed degree in marketing, communications, public relations, digital media or related field.

Responsibilities

• Coordinate digital marketing campaigns across web, email and social channels.
• Assist audience segmentation and targeting activities.
• Monitor website performance and campaign metrics.
• Support SEO and website discoverability initiatives.
• Contribute to website enhancements and UX improvements.

Skills

Content creation

Digital marketing

SEO basics

Microsoft 365

Adobe InDesign

AI tools

Education

Marketing degree

Communications degree

PR degree

Tools

Microsoft 365

Adobe Creative Cloud

InDesign

Job description

Position DetailsFull-Time | Fixed term until 30 June 2030Higher Education Officer Level 5| $84,599 - $93,366 p.a.Location: Bedford Park / Kaurna CountryView Position DescriptionAbout the RoleWorking collaboratively with project teams and reporting to the Marketing and Data Lead ( CareSearch Group), the Marketing Officer (Digital Engagement) contributes to the delivery of marketing, communications and stakeholder engagement activities across the CareSearch Group's nationally funded projects, with a focus on digital marketing, online audiences and website optimisation. More specifically, the incumbent supports audience engagement, resource promotion, campaign implementation and service improvement activities, disseminating content through a range of channels.This role is also responsible for:Supporting implementation of digital marketing campaigns across web, email and social channels.Assisting with audience segmentation and targeting activities.Monitoring website performance, user engagement and campaign metrics.Supporting search engine optimisation (SEO) and website discoverability initiatives.Contributing to website enhancement and user experience improvement activities.Please refer to the attached position description, for a comprehensive list of roles and responsibilities.This position makes a significant contribution to the University’s strategic plan to changing 10 million lives, Every One Matters, by 2035 through awareness and audience engagement, utilisation and impact of the CareSearch Group's digital products, resources and services.About YouYour excellence in communication both written and verbal and demonstrated interpersonal capabilities, enable you to work collaboratively across multidisciplinary teams and projects.Your ability to adapt to changing roles and responsibilities, demonstrates your flexibility, organisational and problem-solving abilities, enabling you to manage competing priorities, whilst demonstrating your initiative and commitment to continuous improvement.You will also be able to demonstrate:Ability to create engaging content across multiple channels.Experience using Microsoft 365, Adobe Creative Cloud applications, particularly InDesign, and digital collaboration tools.Willingness and ability to learn new technologies, platforms and AI-enabled tools.General understanding of SEO, website optimisation and online audience development.You will also have completed a degree in marketing, communications, public relations, digital media or a related discipline without subsequent relevant work experience; or equivalent combination of experience and/or education and/or training.College of Health and EnablementAt the College of Health and Enablement, we aim to be an innovator in contemporary education producing a safer and more resilient health and social care workforce. Our mission is to improve lives and empower communities, enabling better health and caring in the world through an exceptional student learning experience. At the College, our research mission is about co-creating new knowledge which promotes wellbeing, and better care and support, to individuals and communities across the lifespan. We work proactively with industry partners and professional bodies leading to more employable and innovative graduates.Life at FlindersThey say know your place. We say you've found it right here.Flinders University was founded on the belief that learning should open minds, celebrate individuality and give people the freedom to pursue their own point of view. That spirit lives on in our community of thinkers, doers and changemakers who challenge convention, and each other, to shape what comes next.Rising to a challenge is nothing new for Flinders. During our first 60 years, we’ve navigated revolutionary changes in social and cultural norms, and have responded to transformative economic, environmental and technological developments. Through it all, we’ve continued to deliver for our students and community, innovating in learning and research to prepare graduates for the changing world they help create.Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don't just accommodate differences; we embrace and celebrate them.So, why work at Flinders?17% Superannuation + salary packaging optionsFlexible working arrangementsAwarded the AHEIA Higher Education Award for Workplace Culture Excellence due to our commitment to wellbeing through our Thriving@Flinders staff wellbeing programWide range of professional development activities and services, including exclusive staff study offersWe embrace diversity and promote equity and inclusion for all students and staff, as shown through our three SAGE Cygnet Awards.Vibrant campus life and amenities including on campus health care services , gym and childcare centre (Bedford Park, South Australia).Recognised as a Veteran Employer of ChoiceOur Commitment to Reconciliation and Indigenous EmploymentFlinders University is proud to be an organisation that is committed to our Reconciliation Action Plan and Indigenous Workforce Strategy. Our vision is to be a preferred employer for Aboriginal and Torres Strait Islander peoples. We are committed to progressing Indigenous advancement in education, research, employment, and wellbeing, and strongly encourage applications from Aboriginal and Torres Strait Islander peoples for all Flinders vacancies.Prescribed Conditions for EmploymentAppointment to this role is conditional on the completion of required pre-employment checks and declarations, each of which must be satisfactory to the University.These include:Flinders University will require a current completed Nationally Coordinated Criminal History Check and Gender Based Violence Declaration which is satisfactory to the University. The contract of Employment is conditional upon the receipt of these completed compliance checks. A disclosable outcome will not automatically disqualify a candidate from consideration. Each case will be assessed on its individual merits and relevance to the inherent requirements of the role.SA: Staff working in a health care setting are strongly recommended to be fully vaccinated against COVID-19 in line with the SA Health policy.How to Apply and InformationYou are required to submit a CV, along with a Suitability Statement as a separate document. This should be no more than 3 pages, and address the Key Position Capabilities of the Position DescriptionFlinders University is committed to providing an environment where staff with disability are valued, supported and encouraged to participate fully and independently in the life of the University. If you require any reasonable adjustments to assist you in the selection process, please advise the contact in the Recruitment Team so that we can make appropriate arrangements through [e-mail] or call 08 8201 2383.For more information regarding this position, please contact Dr Priyanka VandersmanCertificationApplications to be submitted before 10.00pm:29 Sept 2026At Flinders we embrace and celebrate diversity and encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, ethnicities, abilities, sexual orientations, and gender identities.Flinders. Fearless.