Marketing Officer: Brand & Growth for Recruitment

SMAART Recruitment; Melbourne; On-site; AUD 60,000 - 80,000; Full time

Job summary

SMAART Recruitment is seeking a Marketing Officer to support and deliver marketing initiatives that strengthen our brand, promote our recruitment services and support business growth in Melbourne and across Australia.

The role combines marketing planning with hands-on campaign execution, digital marketing, content development and performance analysis. You will work closely with senior management to set priorities and coordinate campaigns that generate enquiries and strengthen client engagement.

Qualifications

• Experience in marketing, communications or a related professional field.
• A relevant Degree or at least 5 years experience.
• Knowledge of marketing planning, campaign coordination and implementation.
• Experience with digital marketing, website content and social media platforms.
• Strong written communication, content development and brand management skills.
• Ability to analyse marketing performance and prepare relevant reports.
• Strong organisational and project coordination skills.
• Ability to manage competing priorities and work independently.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and implement marketing plans and initiatives aligned with SMAART Recruitment's business objectives.
• Identify marketing opportunities to promote the company's recruitment services and support business growth.
• Coordinate digital marketing activities across the company website, social media and other relevant channels.
• Develop and manage marketing content, communications and promotional materials.
• Coordinate campaigns to strengthen brand awareness, generate enquiries and support client engagement.
• Monitor marketing campaign performance and analyse relevant data, engagement and lead-generation results.
• Research market trends, competitor activity and opportunities to improve marketing effectiveness.
• Maintain consistent brand messaging and marketing standards across the business.
• Coordinate external marketing suppliers, agencies and service providers where required.
• Work collaboratively with senior management and recruitment teams to identify marketing priorities and opportunities.

Skills

Marketing execution

Campaign planning

Content creation

Digital marketing

Brand management

Data analysis

Stakeholder management

Project coordination

Education

Marketing degree

Job description

SMAART Recruitment is seeking a Marketing Officer to support and deliver marketing initiatives that strengthen our brand, promote our recruitment services and support business growth in Melbourne and across Australia.

The role combines marketing planning with hands-on campaign execution, digital marketing, content development and performance analysis. You will work closely with senior management to set priorities and coordinate campaigns that generate enquiries and strengthen client engagement.