Marketing Manager - Resorts, Conferences & Events

RACV Limited; Melbourne; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid working

Discounts across RACV products

Career development opportunities

Collaborative culture

Job summary

RACV Limited in Melbourne is seeking a commercially minded Marketing Manager to grow demand across the Resorts and Conferences & Events portfolio, from leisure escapes to generating leads for conferences and weddings.

Reporting to the Senior Marketing Manager, you’ll translate commercial priorities and insights into integrated campaigns across digital, CRM, media, and on-property touchpoints, driving measurable results and member engagement.

Qualifications

• Experience delivering marketing across travel, hospitality, tourism, leisure, or complex consumer environments.
• Strong integrated campaign capability across digital, CRM, media, content, social and brand channels.
• Ability to interpret customer and performance data and turn it into practical recommendations.
• Track record of contributing to measurable outcomes such as engagement, leads, bookings, revenue or customer growth.

Responsibilities

• Turn portfolio priorities into integrated campaigns and always-on activity across RACV Resorts and Conferences & Events
• Help drive demand, visitation, occupancy, direct bookings, event enquiries, revenue and member engagement
• Use customer, campaign, booking and channel data to identify opportunities, optimise activity and improve performance
• Deliver destination-led, seasonal, tactical and member-focused campaigns across a diverse resort portfolio
• Partner with Conferences & Events and Sales teams to build qualified enquiry pipelines, nurture leads and support conversion
• Connect digital, CRM, media, social, content and on-property touchpoints to create seamless customer and member journeys
• Coordinate agencies and internal specialists, managing briefs, budgets, timelines, approvals and campaign delivery
• Use AI-enabled tools and data-driven insights to improve planning, content development, optimisation and reporting

Skills

Integrated campaign capability

Digital marketing

CRM

Data interpretation

Stakeholder management

Project management

Tools

CRM systems

AI tools

Analytics tools

Job description

Select how often (in days) to receive an alert:

Reference: 35444

RACV

485 Bourke Street Melbourne

12 Oct 2026

About the Opportunity

Bring to life some of Victoria’s most distinctive resort and event experiences. At RACV, we’re looking for a commercially minded Marketing Manager to help grow demand across our Resorts and Conferences & Events portfolio — from inspiring leisure escapes to generating quality leads for conferences, meetings, weddings and celebrations.

Reporting to the Senior Marketing Manager, you’ll turn commercial priorities and customer insight into integrated campaigns that influence visitation, occupancy, direct bookings, event enquiries, revenue and member engagement. Working across digital, CRM, media, social, content and on-property touchpoints, you’ll connect teams and channels to create seamless customer journeys and measurable results. It’s a broad, visible role with the opportunity to shape how customers discover and experience RACV’s leisure portfolio.

What You’ll Be Responsible For

• Turn portfolio priorities into integrated campaigns and always‑on activity across RACV Resorts and Conferences & Events
• Help drive demand, visitation, occupancy, direct bookings, event enquiries, revenue and member engagement
• Use customer, campaign, booking and channel data to identify opportunities, optimise activity and improve performance
• Deliver destination‑led, seasonal, tactical and member‑focused campaigns across a diverse resort portfolio
• Partner with Conferences & Events and Sales teams to build qualified enquiry pipelines, nurture leads and support conversion
• Connect digital, CRM, media, social, content and on‑property touchpoints to create seamless customer and member journeys
• Coordinate agencies and internal specialists, managing briefs, budgets, timelines, approvals and campaign delivery
• Use AI‑enabled tools and data‑driven insights to improve planning, content development, optimisation and reporting

About You

You’re an energetic, commercially minded marketer who enjoys turning insight into action. You can see the customer journey end to end, bring multiple teams together and keep complex campaigns moving — without losing sight of the commercial outcome.

You’ll bring:

• Experience delivering marketing in travel, hospitality, tourism, leisure, membership, retail or another complex consumer environment
• Strong integrated campaign capability across digital, CRM, media, content, social and brand channels
• The ability to interpret customer and performance data and turn it into clear, practical recommendations
• A track record of contributing to measurable outcomes such as engagement, leads, bookings, revenue or customer growth
• Strong stakeholder and project management skills, with the confidence to collaborate across commercial, operational and specialist teams
• The ability to manage multiple properties, propositions, audiences and priorities while maintaining pace and attention to detail
• Curiosity about emerging marketing technologies and practical, responsible uses of AI

We offer

• A visible role across a distinctive leisure portfolio, with the chance to influence customer experiences and commercial growth
• The opportunity to work with specialists across brand, performance media, CRM, digital, social, creative and data
• Discounts and benefits across selected RACV products, services, resorts and experiences
• Hybrid working within a collaborative, inclusive culture where your ideas and expertise are valued
• Career development opportunities within one of Australia’s most recognised member organisations

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.