Marketing Manager - Residential and Retail

Fletcher Building; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Work Perks discounts

Education Fund

Health and wellbeing perks

26 weeks paid parental leave

Partnership with The Smith Family

Reconciliation Australia RAP

Job summary

Fletcher Insulation in Sydney is seeking a Marketing Manager to lead the Residential & Retail portfolio, shaping strategy, portfolios and customer programs across brands.

You will partner with Sales, Technical, Product and external partners to turn market insights into growth opportunities, while guiding lifecycle management and go-to-market planning.

This role offers hybrid flexibility and the chance to influence across a technical, construction-focused environment.

Qualifications

• Demonstrated marketing, portfolio, product or category management experience within building products, construction or another technical product environment.

Responsibilities

• Shape strategy, portfolio plans and customer programs across multiple brands.
• Lead lifecycle management, innovation and go-to-market planning for residential and retail.
• Influence stakeholders across Sales, Technical, Product, Operations and external partners.

Skills

Portfolio management

Marketing strategy

Go-to-market

Stakeholder influence

Channel partnerships

Education

Bachelor's degree in marketing/business/commerce

Job description

Marketing Manager - Residential and Retail

• Shape market opportunities, drive innovation and influence growth across our Residential & Retail portfolio
• Join a growing team that is built on culture and collaboration while enjoying hybrid flexibility
• Proudly partnered with The Smith Family, supporting youth education.

Fletcher Insulation is a leading Australian manufacturer and distributor of insulation products, with iconic brands such as Pink® Batts and Sisalation®. We are an Australian company, and part of the Fletcher Building group. Our products are used extensively in the building industry on residential and commercial projects and are supplied through our specialist customer channels, which include insulation supply and install businesses, commercial contractors, national outlets and retail hardware stores.

We continually invest in more sustainable manufacturing processes and look to ways of bringing innovative products and services to the Australian market. Our purpose is to passionately create a better world through insulation and innovation, simply delivered. Our vision is to go beyond great insulation, a journey that our employees and customers are actively engaged in.

More About Your New Role

We have an exciting opportunity to shape the future of our Residential and Retail portfolio within Fletcher Insulation. As the Marketing Manager located in Prospect, reporting to the Head of Marketing, you will lead the development of segment strategy, portfolio plans, innovation and customer programs across multiple brands, helping to grow customer preference, channel influence and commercial value.

This is not simply a role focused on delivering established marketing activity. You will bring fresh thinking, identify opportunities and turn customer and market insights into a clear vision for growth. Working collaboratively with Sales, Technical, Product, Operations and external partners, you will influence stakeholders, challenge assumptions and build support for new ideas across a highly technical environment.

You will lead through influence and manage a significant residential and retail portfolio. Your scope will include portfolio and lifecycle management, innovation and new product development, builder and merchant programs, customer engagement, campaigns, sales enablement and go-to-market planning

Does this Sound Like You?

• A strategic thinker who turns ideas into commercial opportunities.
• Energised by bringing people together around a shared vision.
• Curious and insight-led, with the confidence to challenge thinking.
• Comfortable navigating technical, commercial and operational environments.
• Skilled at balancing long-term growth with immediate priorities.
• A credible communicator who makes complex information clear.
• Confident leading through influence rather than formal authority.

Key Skills & Experience

• Relevant tertiary qualification in marketing, business, commerce or a related discipline.
• Demonstrated marketing, portfolio, product or category management experience within building products, construction or another technical product environment.
• Experience developing market-led strategy, customer propositions, portfolio plans and go-to-market programs.
• Strong commercial acumen, including business cases, budgets, investment decisions and measuring return.
• Experience supporting innovation, new product development or product lifecycle activity across multiple functions.
• Confidence influencing senior stakeholders, technical specialists, sales teams, channel partners and external agencies.
• Experience working with builders, merchants, retailers, distributors or installer channels will be highly regarded

Why Join us at Fletcher Insulation

• Enjoy our exclusive “Work Perks” discounts & savings for your entire family
• Employee Education Fund to financially support you with further learning and education
• Access to all Fletcher Building perks and rewards
• Amazing health and wellbeing perks and information sessions – Access to Fitness passport & Wellbeing Gateway
• 26 weeks PAID parental leave for the primary carer
• Fletcher Insulation, proudly partnered with The Smith Family
• Endorsed by Reconciliation Australia for our Innovate RAP

We are Proudly an equal opportunity employer, we welcome applications from people of all diverse backgrounds and identities, including Aboriginal & Torres Strait Islander Peoples, people with disability, culturally and linguistically diverse communities & LBGTQIA+ People.