Marketing Manager (Product & Content) — First Marketing Hire

Docketbook; Brisbane; On-site; AUD 90,000 - 120,000; Full time

Job summary

Docketbook is seeking a product marketing professional to own messaging for two audiences: Contractors and Suppliers, translating complex features into clear benefits that drive engagement and sales.

You will overhaul website content, collateral, decks and product listings, launch features with customer-focused copy, and write case studies, LinkedIn content and newsletters while collaborating with the CRO and tech team.

Qualifications

• 3+ years in B2B marketing and ideally product marketing.
• Ability to learn technical products and explain simply.
• Strong writing across formats and channels.
• Self-directed and capable in a small team.
• Experience with marketing automation (HubSpot) or similar.

Responsibilities

• Set positioning and messaging for contractors and suppliers.
• Overhaul website, collateral, pitch decks and product listings, and keep them current.
• Launch new features with clear content for customers and the sales team.
• Write case studies, LinkedIn content and monthly newsletters.
• Apply SEO, paid search, events or other channels as skills allow.

Skills

B2B marketing

Product marketing

Strong writing

Content marketing

Self-directed

Marketing automation (HubSpot)

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

You'll own product marketing and content across two audiences and two products: Contractors - head contractors who want control of costs and faster, cleaner approvals, and Supply chain - plant hire, labour hire, materials and transport suppliers who want dockets approved and invoices paid faster. You'll report to our CRO and work closely with our tech team to understand each feature, then turn it into clear, practical messaging that sells.

Key responsibilities

• Set positioning and messaging for contractors and suppliers
• Overhaul website, collateral, pitch deck and product listings, and keep them current
• Launch new features with clear content for customers and the sales team
• Write case studies, LinkedIn content and monthly newsletter
• Add SEO, paid search, events or other channels as your skills allow

About you

• 3+ years in B2B marketing, ideally with product marketing experience
• You can learn a technical product and explain it simply
• Strong writer, comfortable across formats
• Self-directed and happy in a small team
• HubSpot or similar marketing automation experience
• Bonus: construction, transport or logistics knowledge; Google or LinkedIn Ads

About us

Docketbook is an established construction tech platform. Every day, thousands of paper dockets change hands on construction sites, and too many end in disputes, delays and late payments. Docketbook fixes that. Our platform lets head contractors and their suppliers exchange orders, dockets, claims and invoices digitally, three-way matched and integrated with their ERP. We've spent ten years building the product and the network.