Website Experience Specialist

Treasury Wine Estates; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Job summary

Treasury Wine Estates is seeking a Website Experience Specialist to join the Digital team and optimise the online customer journey across direct-to-consumer platforms.

You will coordinate campaigns, build landing pages, manage promotions and loyalty activities, and collaborate with Marketing, Customer Service, Loyalty and Technology teams to deliver engaging digital experiences. 3+ years in ecommerce/digital roles and experience with Salesforce Commerce Cloud and Shopify are preferred.

Qualifications

• 3+ years experience in ecommerce, digital marketing or website operations.
• Experience with Salesforce Commerce Cloud and Shopify.
• Strong understanding of digital marketing and online merchandising.
• Experience creating promotions, campaigns and landing pages.
• Strong analytical, communication and stakeholder management skills.
• Basic HTML/CSS knowledge is advantageous.

Responsibilities

• Coordinate and execute online campaigns and promotional activities.
• Build and maintain campaign landing pages and customer experiences.
• Manage promotions, offers, vouchers and loyalty activities.
• Support targeted customer marketing initiatives and audience segmentation.
• Ensure product information and content are accurate and up to date.
• Monitor campaign performance and recommend improvements.
• Collaborate with Marketing, Customer Service, Loyalty, Digital and Technology teams.

Skills

Digital marketing

Analytical skills

Communication skills

Stakeholder management

Ecommerce

Tools

Salesforce Commerce Cloud

Shopify

HTML/CSS

Job description

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here.

About the Role

Are you passionate about delivering exceptional digital customer experiences and bringing online campaigns to life? We are looking for a Website Experience Specialist to join the Digital team and play a key role in optimising the online customer journey across our direct-to-consumer platforms.

Coordinate and execute online campaigns and promotional activities.

Build and maintain campaign landing pages and customer experiences.

Manage promotions, offers, vouchers and loyalty activities.

Support targeted customer marketing initiatives and audience segmentation.

Ensure product information and content are accurate and up to date.

Monitor campaign performance and recommend improvements.

Collaborate with Marketing, Customer Service, Loyalty, Digital and Technology teams.

About You

3+ years experience in eCommerce, digital marketing, website operations or similar roles.

Experience with eCommerce platforms and content management systems, including Salesforce Commerce Cloud and Shopify

Strong understanding of digital marketing and online merchandising.

Experience creating promotions, campaigns and landing pages.

Strong analytical, communication and stakeholder management skills.

Basic HTML/CSS knowledge is advantageous.

Why you’ll love it here:

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.

We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and careerdevelopment.

Enjoy the world’s most desirable wines through our generous employee product allowance

Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, colour, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact ***********@tweglobal.com, quoting the job title and reference number.