Marketing Manager @ Chickanji

Chickanji HQ Pty Ltd; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Chickanji HQ Pty Ltd, a growing Australian food franchise, is seeking a hands-on Marketing Manager to lead end-to-end marketing strategy and bring the brand to life across locations.

You will own brand direction, content, product launches, loyalty campaigns and new store openings, translating concepts into campaigns that drive awareness, attract customers and grow sales.

Qualifications

• Experience in franchise marketing and multi-location businesses.
• Strong understanding of brand identity and visual storytelling.
• Proven ability to develop marketing strategies and campaigns.

Responsibilities

• Lead the marketing strategy: Develop and execute a plan that builds brand awareness, acquisition, engagement and sales across the franchise network.
• Strengthen the brand: Maintain consistent identity, visual direction and tone across locations and channels.
• Own the content calendar: Plan and deliver content across Instagram, TikTok, Facebook, coordinating content creation and assets.
• Drive loyalty and engagement: Create campaigns that encourage repeat visits and strengthen customer relationships.
• Lead LTO and NPD campaigns: Partner on new product development and own marketing of launches and seasonal campaigns.
• Deliver local area marketing (LAM): Equip partners with campaigns and collateral to grow local store sales.
• Launch new stores: Lead pre-opening campaigns and ongoing local marketing for new locations.
• Oversee creative delivery: Translate objectives into briefs and assets across digital, menus, signage and packaging.
• Manage projects and partners: Coordinate internal teams and external agencies on time and on budget.
• Measure and improve: Track performance and use insights to improve future activity.

Job description

Looking for a Marketing Manager to take us to the Next Level.

Build the brand. Drive the buzz. Shape our next chapter.

Chickanji is a growing Australian food franchise focused on quality food, bold flavours, great guest experiences and strong community connections. With multiple locations and ambitious growth plans, we’re looking for a hands‑on Marketing Manager to lead our marketing strategy and bring our brand to life.

This is an opportunity to own the end‑to‑end marketing of a dynamic, fresh and exciting franchise. From brand direction and content to product launches, loyalty campaigns and new store openings, you’ll turn ideas into activity that builds awareness, brings customers through the door and drives sales.

The role

You’ll establish and lead Chickanji’s marketing strategy, shaping how the brand looks, feels and communicates across every customer touchpoint. Working closely with management, franchise partners, designers, videographers, content creators and external specialists, you’ll take campaigns from initial concept through to delivery and performance review.

Key responsibilities

Lead the marketing strategy: Develop and execute a marketing plan that supports brand awareness, customer acquisition, engagement and sales across the franchise network.

Strengthen the brand: Develop and maintain a consistent brand identity, visual direction and tone of voice across all locations and channels. Oversee brand guidelines, creative templates and assets that support consistent execution.

Own the content calendar: Plan and deliver engaging content across Instagram, TikTok, Facebook and other relevant platforms, coordinating content creation, photography, video and campaign assets.

Drive loyalty and engagement: Develop campaigns that encourage repeat visits, strengthen customer relationships and drive loyalty engagement across in‑store, online and delivery channels.

Lead LTO and NPD campaigns: Partner with the team on new product development (NPD) and own the marketing of new products, limited‑time offers (LTOs) and seasonal menu campaigns, from creative concept to launch.

Deliver local area marketing (LAM): Equip franchise partners with practical campaigns, tools and collateral to build community connections and grow local store sales.

Launch new stores: Lead pre‑opening campaigns, opening‑day activity and ongoing local marketing to establish each new location.

Oversee creative delivery: Translate marketing objectives into clear creative briefs and compelling assets across digital advertising, menus, promotional posters, in‑store signage, packaging and other marketing materials.

Manage projects and partners: Coordinate internal contributors, agencies and external suppliers, keeping multiple projects on brand, on time and within budget.

Measure and improve: Own marketing budgets, track campaign performance and use customer insights and results to improve future activity.

About you

You’re a creative, commercially minded marketer who can set the direction and roll up your sleeves to make it happen. You enjoy taking ownership, working with franchise partners and balancing brand building with measurable business results.

You’ll bring:

Experience in franchise marketing, with an understanding of multi‑location businesses and franchise partner needs.

Experience in food, hospitality, retail or quick‑service restaurants.

A track record of developing marketing strategies and delivering campaigns that drive awareness, customer acquisition, loyalty and sales.

Strong skills in social media, digital marketing, copywriting and content planning.

Experience delivering product launches, promotional campaigns, local area marketing and new store openings.

A strong understanding of brand identity, visual storytelling and consistent creative execution.

Experience briefing and collaborating with designers, videographers, content creators and external suppliers.

Strong project management skills, with the ability to prioritise deadlines and work independently.

Clear communication skills and the confidence to present ideas and explain creative and commercial decisions.

Content creation and graphic design skills are highly desirable. Experience producing social graphics, photography, short‑form video and marketing collateral using Adobe Creative Suite, Canva or equivalent tools would be a strong advantage. We’d love to see examples of campaigns or creative work you’ve helped bring to life.

Why Chickanji?

Ownership and influence: Shape the marketing strategy and creative direction of a growing franchise.

Direct collaboration: Work closely with senior management on key brand decisions.

Variety: Work across branding, social media, product launches, digital campaigns, loyalty, menus and in‑store experiences.

Room for ideas: Bring fresh thinking, test new approaches and contribute to the evolution of the brand.

Opportunity to grow: Build the marketing function as Chickanji expands its store network.

Ready to make your mark?