Marketing Manager, Campaigns

Sydney Theatre Company; Sydney; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

20% off food and beverages including 


Complimentary and discounted tickets

Ticketing and production access

Job summary

Sydney Theatre Company in Millers Point, NSW seeks a Marketing Manager, Campaigns to design and deliver paid campaigns that drive ticket sales and support broader marketing efforts including touring, brand, audience development and Public Programs.

You will lead campaigns with internal and external partners, interrogate Tessitura CRM data and audience insights to maximize yield, and manage competing priorities with accuracy, initiative and strong negotiation and copywriting skills.

Qualifications

• At least 6+ years’ experience in marketing campaigns.
• Demonstrated Performing Arts marketing campaign experience.
• Strong track record in delivering direct-to-consumer revenue goals.
• Strengths in data-led decision making and the use of customer insight to inform strategy.
• Advanced campaign and project management experience across multiple projects.
• Proven experience managing agency and supplier relationships.
• Strong leadership and people management skills.
• Excellent copy writing skills and communication abilities.
• Experience using CRM systems, in particular Tessitura.

Responsibilities

• Devise and deliver paid campaigns geared at ticket sales.
• Contribute to touring, brand, audience development and Public Programs marketing.
• Collaborate with internal and external stakeholders to optimise outcomes.
• Interrogate campaign results from Tessitura and insights to maximise yield.

Skills

Marketing campaigns

Data-driven decision making

Leadership

Negotiation

Copywriting

Relationship management

Communication

Education

Undergraduate degree in performing arts / creative industries

Tools

Tessitura

Job description

Sydney Theatre Company – Millers Point NSW

Sydney Theatre Company is Australia's largest theatre company and the state theatre company of NSW. STC is a place where artists, staff and audiences come together to explore and share ideas through the power of live storytelling.

Role Overview:

The Marketing Manager, Campaigns plays a crucial role in Sydney Theatre Company’s marketing efforts, devising and delivering paid campaigns geared at ticket sales, as well as wider marketing initiatives, including touring, brand, audience development, and tourism campaigns, and marketing for STC’s Public Programs. They manage a dynamic workload and excel in balancing competing priorities. The Marketing Manager, Campaigns is an excellent communicator and confident negotiator, working with internal and external stakeholders to find the best outcomes for the Company. They carry out their duties in a timely manner and execute the role with a high degree of accuracy, initiative, and independence. They make sound strategic decisions, exercising expert judgment and seeking out innovation. They must be able to interrogate campaign results as they unfold, using data and reports sourced from our CRM & Ticketing System Tessitura, customer insights sourced from advocacy research, social media and received feedback. The Marketing Manager, Campaigns will adjust campaigns and activity to maximise yield at a performance and production level.

Contract and Hours of Work:

This role is a full-time fixed term (ending July 2027) contract position, Monday to Friday (38hours)

• Based at theSTC Wharf Offices, with travel to other sites as required.
• A collaborative, creative environment where your work directly supports Australia’s leading theatre company.
• 20% off all food and beverages including coffee at The Wharf Restaurant and Bar
• Complimentary and discounted tickets to STC productions

Selection Criteria

• At least 6+ years’ experience in marketing campaigns.
• Demonstrated Performing Arts marketing campaign experience, coupled with a passion and interest for the industry.
• Strong track record in delivering direct to consumer revenue goals.
• Strengths in data-led decision making and the use of customer insight to inform strategy.
• Advanced campaign and project management experience, including managing multiple simultaneous projects.
• Proven experience in managing agency and supplier relationships.
• Strong leadership and people management skills.
• Excellent copy writing skills.
• Excellent communication, relationship management and negotiation skills.
• Experience in using CRM & Ticketing systems, in particular Tessitura.
• Performing arts/entertainment/cultural/creative industry background with a relevant undergraduate degree.

For more information a copy of the position description is attached to the job vacancy.

Closing date for applications is 9am Monday 19th October 2026.

Sydney Theatre Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity or expression, sexual orientation, age, marital or disability status.

Applicants must be Australian citizens or hold current, appropriate working visa.