Campaigns Specialist

Transport for NSW; Sydney; Hybrid; AUD 142,000 - 159,000; Full time

Job summary

Transport for NSW is seeking a Campaigns Specialist (Temporary up to 10 months) to support the Campaigns Manager in developing and implementing programs of work for new projects, based at Macquarie Park.

You will deliver integrated marketing communications across channels to position public transport with frequent and infrequent customers, drive patronage growth, safety, and compliance, while managing multiple campaigns to meet deadlines.

Qualifications

• 5+ years' experience supporting/delivering end-to-end communications campaigns.
• Experience delivering marketing strategies and projects.
• Knowledge of Government Advertising Act.
• Ability to manage multiple campaigns and budgets.

Responsibilities

• Support Campaigns Manager in development and implementation of programs for new projects.
• Deliver integrated marketing communications across channels to promote transport safety and patronage growth.
• Manage a portfolio of campaigns at different stages, ensuring delivery, compliance, and measurable outcomes.
• Work in a fast-paced environment with tight deadlines.

Skills

Campaign management

Stakeholder management

Campaign reporting

Budget management

Education

Relevant tertiary qualification

Job description

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Campaigns Specialist (Temporary Oppurtunity up to 10 months)

Organisation/Entity: Transport For NSW

Job category: Projects

Job location: Macquarie Park, NSW, AU, 2113

Job reference number: 111900

Employment type: Fixed Term Full-Time

Salary range: $141678.0-$158677.0

You see the big picture, you’ve always worked on a grand scale, and now you’re ready to re-focus on grand impact.

You're ready to help shape our narrative. Your expertise will amplify the impact of initiatives, foster public trust and ensure our stakeholders are engaged and empowered by what we do.

In this role, you'll:

The Campaigns Specialist will support the Campaigns Manager in leading the development and implementation of individual programs of work specific to new projects.

You’ll implement individual programs of marketing and communications initiatives which assist in positively positioning public transport with frequent and infrequent customers and which drives patronage growth, safe behaviour on the roads and waterways, and safe use of the transport network.

You’ll deliver integrated marketing communications that support operational changes to transport services according to marketing activity calendar (timetables/ticketing/service improvement/apps etc.) across all channels, and to promote safety and government policy for safe behaviour on the roads and waterways.

You’ll manage a portfolio of concurrent campaigns at different stages, the role ensures campaigns are delivered effectively, compliantly and with measurable outcomes.

You will be comfortable in a fast-paced and fluid environment, where delivery on tight deadlines is critical.

This is a fixed-term opportunity for up to 10 months.

You will bring strong campaign delivery experience, excellent stakeholder management skills, and a high level of attention to detail. You are comfortable operating in a complex, highly regulated environment, and thrive in roles that require juggling multiple priorities, whilst maintaining quality, compliance, and performance outcomes.

For you to be successful within this role you should meet with all, or most of the following criteria:

• 5+ years' experience supporting/delivering end to end communications campaigns, and managing multiple concurrent campaigns
• Solid experience in the development, delivery and management of marketing strategies and projects
• Strong understanding/experience pertaining to the Government Advertising Act
• Proven ability to navigate complex relationships, and remove barriers to drive the desired outcome
• Proven skills in campaign performance reporting, optimisation, and budget management

Preferred but not essential:

• Relevant tertiary qualification

You will support the development and delivery of inclusive marketing strategies and campaigns that engage culturally and demographically diverse communities across Transport for NSW. Ensuring all communications are accessible and representative of people of varied sexualities, gender identities, abilities, ages, and backgrounds.

You will help in providing end to end, data informed advice to strengthen engagement, build trust in the TfNSW brand, and foster lasting community connections.

This is a permanent flexible hybrid role. 50% of your time will be based from our offices at Macquarie Park.

Who we are

Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day.

Our workforce is as diverse as the community we serve. If you’d like further information on our inclusion and diversity initiatives, visit Transport careers .

For more information about this role, please contact [e-mail].

Aboriginal people and people living with disability are supported throughout the recruitment process and at work, and we encourage you to apply. Visit Supporting Aboriginal People or Supporting People with Disability for more information or speak to your talent team member to arrange any adjustments to how you interact with us.

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Transport acknowledges the Aboriginal people of the country on which we work, their traditions, culture and a shared history and identity. We also pay our respects to Elders past and present and recognise the continued connection to country.