Marketing Manager - Acquisition & Member Welcome

Insignia Financial; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

Insignia Financial in Sydney or Melbourne is seeking a Marketing Manager to drive member growth through acquisition and onboarding across MasterTrust brands, via direct-to-consumer and employer channels, and leveraging B2B2C partnerships.

You will design personalised journeys, collaborate with Product, Digital, Employer, Operations and Distribution teams, and lead end-to-end campaigns to optimise activation, funding and engagement.

Qualifications

• Proven ability to develop and execute customer acquisition, engagement and retention strategies for B2C and B2B2C audiences.
• Strong understanding of customer contact strategies, campaign management, segmentation, targeting and value proposition development.
• Translate business objectives into data-driven marketing plans that deliver measurable growth.
• Excellent stakeholder management and cross-functional collaboration across multiple teams.
• Strong analytical, communication and problem-solving skills with a data-driven mindset.
• Highly organised with strong project management skills and ability to manage multiple priorities.

Responsibilities

• Develop and deliver integrated marketing programs that drive member acquisition, onboarding, engagement and long-term growth across MasterTrust brands.
• Design and optimise personalised member journeys, welcome programs and communications to increase account activation, funding and member value.
• Partner with Product, Digital, Employer, Operations and Distribution teams to improve member acquisition, conversion and funding outcomes.
• Lead end-to-end campaign management, including strategy, governance, execution, stakeholder coordination and performance optimisation.
• Create and execute acquisition strategies and campaigns across paid, owned, earned and employer channels to maximise reach, conversion and business growth.
• Oversee the development of customer journeys, creative assets and content that enhance member experiences and engagement.
• Analyse customer behaviour, campaign performance and conversion metrics to identify insights, remove barriers and drive continuous improvement.
• Ensure all marketing activities comply with regulatory, privacy and governance requirements while maintaining a member-first, insight-led approach.

Skills

Acquisition strategies

Campaign management

Stakeholder management

Data-driven marketing

Analytical skills

Project management

Governance & compliance

Job description

• Drive member growth through innovative acquisition strategies
• Create seamless onboarding experiences that make every interaction count
• Permanent Full time, based in Sydney or Melbourne

The opportunity to join our team

Join us in shaping how new members experience their super journey. As a Marketing Manager, you'll drivea range of marketing strategies to support the growth of IFL’s consumer marketing proposition including acquisition through thedirect to consumerandemployer channels, leveraging B2B2C channels and employer relationships, deliveringfrictionlessonboarding experiencesandinitiatives that improve members funding, engagement and lifetime valuefor MasterTrustmembers.

Key Responsibilities:

• Develop and deliver integrated marketing programs that drive member acquisition, onboarding, engagement and long-term growth across MasterTrust brands.
• Design and optimise personalised member journeys, welcome programs and communications to increase account activation, funding and member value.
• Partner with Product, Digital, Employer, Operations and Distribution teams to improve member acquisition, conversion and funding outcomes.
• Lead end-to-end campaign management, including strategy, governance, execution, stakeholder coordination and performance optimisation.
• Create and execute acquisition strategies and campaigns across paid, owned, earned and employer channels to maximise reach, conversion and business growth.
• Oversee the development of customer journeys, creative assets and content that enhance member experiences and engagement.
• Analyse customer behaviour, campaign performance and conversion metrics to identify insights, remove barriers and drive continuous improvement.
• Ensure all marketing activities comply with regulatory, privacy and governance requirements while maintaining a member-first, insight-led approach.

What you will bring:

• Proven ability to develop and execute customer acquisition, engagement and retention strategies for B2C and B2B2C audiences.
• Strong understanding of customer contact strategies, campaign management, segmentation, targeting and value proposition development.
• Demonstrated capability to translate business objectives into data-driven marketing plans that deliver measurable growth and business outcomes.
• Excellent stakeholder management, relationship-building and influencing skills, with the ability to collaborate across multiple teams and disciplines.
• Strong analytical, communication and problem-solving skills, with a focus on using insights and performance data to drive continuous improvement.
• Highly organised with strong project management skills, able to manage multiple priorities and deliver outcomes in a fast-paced environment.
• Risk-aware and results-focused, with experience leading creative, digital and campaign delivery teams while ensuring compliance and governance requirements are met.

Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.

Please note that applications from agencies will not be considered at this time.

We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.

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