Marketing Manager

C&W Services (S); Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Cushman & Wakefield is seeking an experienced Marketing Manager to deliver national marketing support for our Commercial Real Estate business. Based in Sydney, you will partner with brokers, senior leaders and marketing colleagues to provide strategic guidance across property campaigns, events and initiatives.

You will manage the Vendor Paid Advertising (VPA) platform and agency partnerships, helping our sales and leasing teams deliver effective, consistent property marketing while localisation

Qualifications

• Degree in marketing, communications, business or related field.
• At least five years of marketing experience in a complex organisation.
• Experience managing agencies, vendors or platforms against agreed KPIs.
• Hands-on digital marketing across paid media, email and lead generation.
• Strong project management, presentation, analytical and communication skills.
• Experience in property, commercial real estate, or advertising agency advantageous.

Responsibilities

• Manage the VPA platform and agency relationship against KPIs.
• Support brokers to use self-service property marketing tools.
• Deliver marketing campaigns from briefing to reporting.
• Localise global campaigns for local markets.
• Manage campaign ROI with lead generation focus.
• Oversee creative briefs for design team.
• Support internal communications, onboarding and training.
• Improve workflows using templates, AI and automation.

Skills

Agency management

Digital marketing

Lead generation

Project management

Analytics

Communication

Education

Bachelor's degree in marketing

Tools

VPA platform

Analytics tools

Job description

Job Title

Marketing Manager

Job Description Summary

Cushman & Wakefield is looking for an experienced Marketing Manager to deliver national marketing support for our Commercial Real Estate business.

Based in Sydney and reporting to the Director Marketing (CRE), you'll partner with brokers, senior leaders and marketing colleagues to provide strategic marketing guidance across property campaigns, BU-specific campaigns, events and initiatives. You'll also manage our Vendor Paid Advertising (VPA) platform and advertising agency partnership, helping our sales and leasing teams deliver effective, consistent property marketing.

This parental leave cover role is expected to commence in December 2026 for handover and continue until February 2028, subject to the incumbent's return.

Job Description

What you'll be doing

• Manage the VPA platform and agency relationship, monitoring performance against agreed service standards and KPIs.
• Support brokers and coordinators to adopt and use self-service property marketing tools.
• Deliver marketing campaigns and events, from briefing and planning through to reporting.
• Localise global campaigns and brand initiatives for local markets.
• Manage campaign ROI with a focus on lead generation activity and guide improvements.
• Oversee creative briefs to ensure they are clear, well scoped and ready for the design team.
• Support internal communications, onboarding and training.
• Improve marketing workflows through practical use of templates, AI and automation.

About you

You're a commercially minded marketer who enjoys taking ownership and working with a broad range of stakeholders. You'll bring:

• A degree in marketing, communications, business or related discipline.
• At least five years' marketing experience in a complex organisation.
• Experience managing agencies, vendors or platforms against agreed KPIs.
• Hands-on digital marketing skills across paid media, email and lead generation.
• Strong project management, presentation skills, analytical and communication skills.

Experience in property, commercial real estate, professional services or an advertising agency would be advantageous, as would familiarity with analytics tools, campaign localisation and process improvement.

Why join us?

• Take ownership of a broad marketing role with national reach.
• Work across properly advertising, digital campaigns, brand initiatives and events.
• Collaborate with experienced property and marketing professionals within a global business.
• Bring fresh ideas to established programs and make measurable improvements.

As an equal opportunity employer, Cushman & Wakefield encourages Aboriginal and Torres Strait Islander and female candidates to apply. Cushman & Wakefield promotes safety at all times.

INCO: "Cushman & Wakefield"