Marketing Manager, CRE Campaigns & ROI (Sydney)

Cushman & Wakefield; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Cushman & Wakefield in Sydney is seeking an experienced Marketing Manager to deliver national marketing support for our Commercial Real Estate business.

Based in Sydney, you'll partner with brokers, senior leaders and marketing colleagues to provide strategic marketing guidance across campaigns, BU-specific campaigns, events and initiatives, and manage our Vendor Paid Advertising platform and agency partnerships.

Qualifications

• Degree in marketing, communications, business or related discipline.
• At least five years’ marketing experience in a complex organisation.
• Experience managing agencies, vendors or platforms against agreed KPIs.
• Hands-on digital marketing skills across paid media, email and lead generation.
• Strong project management, presentation skills, analytical and communication skills.

Responsibilities

• Manage the VPA platform and agency relationship, monitoring performance against KPIs.
• Support brokers and coordinators to adopt and use self-service property marketing tools.
• Deliver marketing campaigns and events, from briefing and planning through to reporting.
• Localise global campaigns and brand initiatives for local markets.
• Manage campaign ROI with a focus on lead generation activity and guide improvements.
• Oversee creative briefs to ensure they are clear, well scoped and ready for the design team.
• Support internal communications, onboarding and training.
• Improve marketing workflows through practical use of templates, AI and automation.

Skills

Marketing strategy

Agency management

Digital marketing

Project management

Communication skills

Analytical skills

Education

Bachelor's degree in Marketing / Communications / Business

Tools

Analytics tools

AI marketing tools

Job description

Cushman & Wakefield in Sydney is seeking an experienced Marketing Manager to deliver national marketing support for our Commercial Real Estate business.

Based in Sydney, you'll partner with brokers, senior leaders and marketing colleagues to provide strategic marketing guidance across campaigns, BU-specific campaigns, events and initiatives, and manage our Vendor Paid Advertising platform and agency partnerships.