Strategic Marketing Lead, CRE Campaigns & ROI

C&W Services (S); Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Cushman & Wakefield is seeking an experienced Marketing Manager to deliver national marketing support for our Commercial Real Estate business. Based in Sydney, you will partner with brokers, senior leaders and marketing colleagues to provide strategic guidance across property campaigns, events and initiatives.

You will manage the Vendor Paid Advertising (VPA) platform and agency partnerships, helping our sales and leasing teams deliver effective, consistent property marketing while localisation

Qualifications

• Degree in marketing, communications, business or related field.
• At least five years of marketing experience in a complex organisation.
• Experience managing agencies, vendors or platforms against agreed KPIs.
• Hands-on digital marketing across paid media, email and lead generation.
• Strong project management, presentation, analytical and communication skills.
• Experience in property, commercial real estate, or advertising agency advantageous.

Responsibilities

• Manage the VPA platform and agency relationship against KPIs.
• Support brokers to use self-service property marketing tools.
• Deliver marketing campaigns from briefing to reporting.
• Localise global campaigns for local markets.
• Manage campaign ROI with lead generation focus.
• Oversee creative briefs for design team.
• Support internal communications, onboarding and training.
• Improve workflows using templates, AI and automation.

Skills

Agency management

Digital marketing

Lead generation

Project management

Analytics

Communication

Education

Bachelor's degree in marketing

Tools

VPA platform

Analytics tools

Job description

Cushman & Wakefield is seeking an experienced Marketing Manager to deliver national marketing support for our Commercial Real Estate business. Based in Sydney, you will partner with brokers, senior leaders and marketing colleagues to provide strategic guidance across property campaigns, events and initiatives.

You will manage the Vendor Paid Advertising (VPA) platform and agency partnerships, helping our sales and leasing teams deliver effective, consistent property marketing while localisation