Marketing Manager

Count Group; Sydney; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Birthday leave

Volunteer days

Fundraising matching

Financial planning reimbursement

Job summary

Count Group is seeking a Marketing Manager to own end-to-end campaigns, shaping messaging, and delivering measurable results across multiple brands. You’ll set the standard for our voice and manage campaigns from brief to impact.

You’ll lead integrated campaigns, collaborate with stakeholders, and drive performance through data-driven optimisations, reporting monthly to leadership. Join a hands-on team investing in brand growth and events.

Qualifications

• 4+ years in campaign management, marketing comms or marketing management, owning campaigns end to end.

Responsibilities

• Build and run integrated campaigns across comms, digital, email, paid and events for multiple brands.
• Own the messaging: campaign concepts, announcements and executive-facing comms that land.
• Develop and edit material that carries the strategy — campaign concepts, key messages, announcements and executive comms.
• Set the editorial direction for Count Group’s social media and newsletter programs, and own engagement performance.
• Direct delivery through the marketing team, specialists and agency partners; brief the work and clear blockers.
• Monitor campaigns in flight and optimise them — messaging, audience, timing, channel weighting and follow-up.
• Analyse campaign performance and audience insights to optimise results and inform future marketing activity.
• Collaborate with Events to deliver on-brand presence at conferences and events.

Skills

Campaign management

Marketing comms

Brand voice

HubSpot

Data-driven

Project management

Tools

HubSpot

Job description

Count Group is building the marketing function that matches its ambition - and we’re looking for a Marketing Manager to own the campaigns that get us there.

This is a hands-on role with real scope. You’ll shape integrated campaigns across multiple brands, set the standard for how we sound, and take campaigns from a blank brief to measurable business results. If you like owning the whole arc - strategy, delivery, and the numbers that follow this is a great role for you.

What you’ll do

• Build and run integrated campaigns across comms, digital, email, paid and events - multiple brands, one clear story
• Own the messaging: campaign concepts, announcements and executive-facing comms that actually land
• Work with stakeholders and marketing team to develop and edit the material that carries the strategy - campaign concepts, key messages, announcements and executive-facing communications
• Set the editorial direction for Count Group’s social media and newsletter programs, and own their engagement performance
• Direct delivery through the marketing team, specialists and agency partners - briefing the work and clearing the blockers
• Monitor campaigns in flight and optimise them - messaging, audience, timing, channel weighting and follow-up
• Analyse campaign performance and audience insights to optimise results, improve customer engagement and inform future marketing activity
• Work closely with Events to deliver on-brand marketing presence at key industry conferences and events - positioning, activation plan, booth experience, branding and collateral
• Define the campaign wrap-around for each event: pre-event promotion, on-the-day engagement and post-event follow-up
• Own the measurement framework, report monthly, and turn the data into the next campaign decision
• Interrogate campaign performance data and translate it into decisions on messaging, targeting and channel mix

What you’ll bring

• 4+ years in campaign management, marketing comms or marketing management, owning campaigns end to end
• Sharp marketing writing and editing - you hold the standard for brand voice
• Fluency in HubSpot (or equivalent) and confidence interrogating campaign reporting
• A commercial, data-led instinct and the project management discipline to keep everything moving
• The credibility to get things done across a matrixed organisation
• Strong project manager - you hit deadlines, manage competing priorities and keep campaigns moving through other people

What success looks like

• Integrated campaign strategy and calendar running - campaigns delivered on time and on brief
• Brand voice and messaging are consistent across touchpoints, with a campaign brief and approval process adopted across the business
• High-impact campaigns consistently delivered, achieving target audience engagement and measurable business outcomes
• Newsletter cadence regular and measurably improving in engagement
• HubSpot campaigns live and tracked - open rates, click rates and conversion reported monthly
• Campaign performance dashboards shared with leadership each quarter

Why Count

• You’ll join a marketing team with genuine ownership of its work, in a business investing seriously in its brands. The role reports to the Marketing Lead and sits close to the decisions.
• At Count, we are committed to fostering your professional development. You'll have the opportunity to work alongside industry leaders and expand your skills and expertise.
• Birthday leave, Corporate Volunteering Days and Fundraising matching, reimbursement for financial planning, and more!
• The ability to make a difference - Through the Count Charitable Foundation, our network contributes over $1.2 million annually to support people and communities in need.