Marketing Specialist

Ken Hall

Adelaide

On-site

AUD 65,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Performance bonuses

Staff referral rewards

Quarterly awards

Trade discounts

Gym and health cover discounts

Exclusive events and tickets

Job summary

Ken Hall, a forward-thinking trades business with a bold marketing team, seeks a Marketing Specialist to lead data-driven campaigns across digital and traditional channels. You will build, launch, and prove what works for 3+ brands, managing budgets and partnerships while driving revenue through metrics-driven insights.

You’ll own multi-channel programs—from Google Ads to radio and events—working with creative partners and leveraging a >$2M marketing budget to achieve measurable ROI.

Qualifications

Experience turning data into action plans.
Ability to read performance reports and justify decisions.
Proficient with multi-channel marketing campaigns.
Experience with both digital and offline channels is a plus.

Responsibilities

Monthly digital and print campaigns, including the customer newsletter, measured on revenue
Campaign performance tracking, budget, and monthly ROI analysis
Partnership management with a leading global digital marketing agency with targets
Branded merch, direct mail and print collateral from concept to delivery, with tracking
Content direction and creation led by data on what works
Collaboration across internal and external teams
Event coordination and community engagement activations
A forward-looking campaign calendar across all channels, built on results

Skills

Data-driven marketer

Analytical mindset

Cross-channel marketing

CRM experience

Campaign measurement

Collaboration

Budget management

Tools

CRMs

Analytics platforms

Marketing reporting tools

Google Ads

Job description

Unleash Your Potential. Lead Bold Campaigns. Make Your Mark.

Are you ready to be the marketing powerhouse behind brands that do things differently?

At Ken Hall, we're more than just a trades business. We are a fresh, forward-thinking, multi-trade leader with over 150 employees and 40+ years of trusted experience. Our services span Plumbing, Roofing, Electrical, Air, and General Trades, but what truly sets us apart is our bold vision, 5-star customer service, and a marketing team that measures everything it does.

We don't follow trends. We lead. We can show you the numbers behind it.

We are searching for a Marketing Specialist who can read the numbers and act on them. Someone with enough experience and attitude to back their case with data, bring people along with them, and shape how South Australians experience our brands.

This Is Your Space to Shine!

This is not just a content role. You'll be at the centre of campaign execution and measurement, building, launching, and then proving what worked across digital and traditional media.

You will manage and implement our multi-channel marketing program for 3+ leading brands, from Google Ads and EDMs to radio, events, and merch. Every one of those channels has a number attached, and you will own it.

You will work alongside experienced creative and digital partners, access interstate workshops, and be supported by a marketing budget of more than $2M and a leadership team that is prepared to invest in ideas that deliver results.

Here's what you will own:

Monthly digital and print campaigns, including our revenue-driving customer newsletter, measured on revenue, not opens

Campaign performance tracking, budget, and monthly ROI analysis

Partnership management with a leading global digital marketing agency, holding them to agreed performance targets

Branded merch, direct mail and print collateral from concept to delivery, with response tracked and costed

Content direction and creation led by what the data says is working

Collaboration across internal and external teams

Event coordination and community engagement activations

A forward-looking campaign calendar across all channels, built on results

Why Ken Hall Is the Place to Be:

At Ken Hall, we offer the platform to build something. You'll have real budget behind you, direct access to the people making the decisions, and a clear path to more scope as you prove it out. Ideas here get funded, not filed.

Here's why our team loves coming to work:

Ideas that get tested: Bring a case, get the budget, find out if you were right. Then do it again with what you learned.

Backed by budget: You'll never be short on support, we invest in smart marketing that gets results.

Career growth: From industry training to leadership pathways through the Ken Hall Academy, we invest in your development.

Modern workplaces: Work across our Kent Town and Welland offices, both close to the operational teams.

Culture that celebrates you: Friday drinks, company breakfasts, birthday surprises, milestone gifts and a team that genuinely has your back.

Flexibility that fits: We understand life outside of work, and our leave policies support balance, not burnout.

Perks that pay-off: performance bonuses, staff referral rewards, quarterly awards, trade discounts, wellbeing initiatives, gym and health cover discounts, plus access to exclusive events and tickets.

What We are Looking For:

A results-driven marketer with attention to detail and a creative flair

Comfortable working with data, pulling reports, identifying what has changed and explaining why

Creative judgement and a good eye for design, messaging and brand consistency

Hands-on experience with CRMs, analytics platforms and marketing reporting tools, with attribution experience across paid, organic and offline channels considered a bonus