marketing lead

HR Partners; Willoughby City Council; On-site; AUD 110,000 - 160,000; Full time

Job summary

Randstad is seeking an experienced Marketing Lead to drive audience growth, awareness, and conversions across our major community assets and events. This is an insight-led strategic marketing role, focused on opening strategy for the flagship Leisure Centre and activating cultural events like Lunar New Year.

You will manage multi-channel campaigns, coordinate internal teams, and translate data into actionable roadmaps in a fast-paced public sector context.

Qualifications

• Degree in Marketing (or equivalent practical experience) with a strong background in demand generation, conversion strategies, and campaign execution
• Proven success managing multi-channel campaigns (paid social, search, display, email, and owned channels) alongside media planning expertise
• Ability to translate audience insights, segmentation, and performance data into clear campaign roadmaps and creative briefs
• Excellent prioritisation skills in a fast-paced environment, with a track record of guiding diverse stakeholders toward performance-led marketing outcomes
• Experience crafting campaigns for diverse or multicultural communities (e.g., Lunar New Year activations)
• Public sector or government experience (welcomed, but not required)

Responsibilities

• Lead the comprehensive marketing strategy from initial concept through delivery, establishing a go-to-market plan for opening day and sustained long-term engagement
• Coordinate multi-channel marketing materials with internal specialist teams, including paid advertising, member communications, signage, on-site collateral, and direct content drafting/refinement
• Establish a robust digital footprint for WLC, overseeing website content, SEO strategy, campaign landing pages, and smooth integration with booking and membership systems
• Define success metrics, track campaign KPIs, monitor conversion rates, and report on ROI and membership uptake to optimize outcomes continuously
• Deliver strategic, performance-led marketing support for major high-profile initiatives, including Lunar New Year.

Skills

Demand generation

Campaign execution

Multi-channel campaigns

Audience insights

Stakeholder management

SEO strategy

Content creation

Data-driven

Education

Degree in Marketing

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

We are seeking an experienced, performance-focused Marketing Lead to drive audience growth, awareness, and conversions across our major community assets and events. This is an insight-led strategic marketing role, not a general Public Relations position.

Your primary focus will be leading the end-to-end launch strategy and post-opening momentum for the flagship Leisure Centre, alongside driving key cultural activations like Luna New Year.

Key Responsibilities & Priorities

• Lead the comprehensive marketing strategy from initial concept through delivery, establishing a go-to-market plan for both opening day and sustained long-term engagement
• Coordinate multi-channel marketing materials with internal specialist teams, including paid advertising, member communications, signage, on-site collateral, and direct content drafting/refinement
• Establish a robust digital footprint for WLC, overseeing website content, SEO strategy, campaign landing pages, and smooth integration with booking and membership systems
• Define success metrics, track campaign KPIs, monitor conversion rates, and report on ROI and membership uptake to optimize outcomes continuously
• Deliver strategic, performance-led marketing support for major high-profile initiatives, including Lunar New Year.
• Degree in Marketing (or equivalent practical experience) with a strong background in demand generation, conversion strategies, and campaign execution
• Proven success managing multi-channel campaigns (paid social, search, display, email, and owned channels) alongside media planning expertise
• Ability to translate audience insights, segmentation, and performance data into clear campaign roadmaps and creative briefs
• Excellent prioritisation skills in a fast-paced environment, with a track record of guiding diverse stakeholders toward performance-led marketing outcomes
• Experience crafting campaigns for diverse or multicultural communities (e.g., Lunar New Year activations)
• Public sector or government experience (welcomed, but not required)

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.